8110 - IMPRENDITORIALITA' E BUSINESS PLANNING / ENTREPRENEURSHIP AND BUSINESS PLANNING
MM-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - DES-LS - CLG-LS - M-LS - IM-LS - ACME-LS - EMIT-LS
Department of Management
Insegnamento offerto anche in modalità e-learning (cl. 33)
For the instruction language of the course see class group/s below
MM-LS (6 credits - I sem. - AI) - AFC-LS (6 credits - I sem. - AI) - CLAPI-LS (6 credits - I sem. - AI) - CLEFIN-LS (6 credits - I sem. - AI) - CLELI-LS (6 credits - I sem. - AI) - DES-LS (6 credits - I sem. - AI) - CLG-LS (6 credits - I sem. - AI) - M-LS (6 credits - I sem. - AI) - IM-LS (6 credits - I sem. - AI) - ACME-LS (6 credits - I sem. - AI) - EMIT-LS (6 credits - I sem. - AI)
Course Director:
CARLO SALVATO
CARLO SALVATO
Classe/i impartita/e in lingua italiana
Obiettivi formativi del corso
Il corso si basa sulla costruzione in team di un business plan realistico e sulla sua efficace presentazione in aula. Il principale obiettivo del corso consiste nello stimolare negli studenti la capacita' di comprendere e di gestire le principali problematiche inerenti l'avvio e il successivo sviluppo di una nuova impresa, con un approccio orientato alla pratica. Le attivita' sono dunque volte in primo luogo a creare nei partecipanti una forte tensione verso l'imprenditorialita', verificando e sviluppando le capacita' imprenditoriali di ciascuno e fornendo gli elementi cognitivi e manageriali necessari a svolgere al meglio l'attivita' imprenditoriale. Vengono poi affrontati i temi dell'individuazione di opportunita' imprenditoriali promettenti, delle analisi necessarie a costruire un business plan efficace, della criticita' delle strategie di ingresso e del controllo economico-finanziario per la sopravvivenza e la crescita dell'iniziativa imprenditoriale.
Programma sintetico del corso
- Creazione di un orientamento all'imprenditorialita' e autovalutazione delle proprie attitudini imprenditoriali
- L'identificazione e la valutazione di opportunita' imprenditoriali
- La struttura e i contenuti del business plan
- Analisi di mercato e segmentazione; analisi di prodotto; analisi competitiva
- La scelta dei tempi e delle modalita' di ingresso nel nuovo business
- Il finanziamento delle nuove iniziative imprenditoriali e il rapporto con gli investitori
- Lo sviluppo di capacita' di negoziazione e di lavoro di gruppo
- La gestione della crescita e l'appropriazione del valore creato
- Comunicare e presentare il business plan in modo efficace
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La valutazione delle nuove iniziative imprenditoriali e del business plan
Descrizione dettagliata delle modalità d'esame
Per i frequentanti
- Valutazione del business plan realizzato in gruppo e presentazione del business plan in aula: 40%.
- Valutazione del contributo individuale alla realizzazione del business plan di gruppo: 40%.
- Coaching individuale del business plan realizzato da un altro gruppo: 20%.
Per i non frequentanti
Esame scritto o orale basato su domande aperte di tipo concettuale relative ai tre libri di testo indicati.
Testi d'esame
Per i frequentanti
- Entrepreneurship and Business Planning. Casi, Milano, EGEA, 2008
- A. BORELLO, Il business plan. Dalla valutazione dell'investimento alla misurazione dell'attivita' d'impresa, McGraw-Hill, 2005, Terza Edizione
Per i non frequentanti
- C. SALVATO, Le opportunità imprenditoriali, Milano, Guerini, 2003
- C. BRUGNOLI, La nuova impresa innovativa, Torino, Giappichelli, 2003
- A. BORELLO, Il business plan. Dalla valutazione dell'investimento alla misurazione dell'attivita' d'impresa, McGraw-Hill, 2005, Terza Edizione
Modificato il 26/03/2009 15:51
Class group/s taught in English
Course Objectives
This course is based on a teamwork aimed at developing and effectively presenting a realistic business plan. The aim of this course is to stimulate student's ability in understanding and managing the main issues inherent in starting and developing a new business, with a strong orientation towards practice. Course activities are aimed at developing a strong commitment towards entrepreneurship, assessing and developing student's entrepreneurial capacities, and the cognitive and managerial elements which are necessary in order to effectively carry out an entrepreneurial activity. The course deals with the recognition of promising entrepreneurial opportunities, with the analyses which are necessary in order to develop an effective business plan, with the relevance of entry strategies and of financial controls in order to foster a new venture's survival and prosperity.
Course Content Summary
- Creating an entrepreneurial mindset and self-evaluation of entrepreneurial attitudes.
- Opportunity identification and evaluation.
- Business development plan: structure and content.
- Market analysis and segmentation. Product analysis. Competitive analysis.
- Timing and mode of entry.
- Financing new ventures and relationships with investors.
- Developing negotiation skills and teamwork attitudes.
- Managing growth and harvesting.
- Communicating and presenting the business plan effectively.
- Crafting and assessing business and revenue models.
Detailed Description of Assessment Methods
Attending students
- Evaluation of group-project contents and presentation: 40%
- Evaluation of individual contribution to group-project: 40%
- Individual coaching of another group's business plan: 20%
Non-attending students
Written or oral exam on the concepts included in the three indicated textbooks.
Textbooks
Attending students
- Entrepreneurship and Business Planning. Cases, Milano, EGEA, 2008.
- R. STUTELY, The definitive business plan, Prentice Hall, 2007.
Non-attending students
- R.G. McGRATH, I.C. MacMILLAN, The Entrepreneurial Mindset, Cambridge MA., Harvard University Press, 2000.
- J.W. MULLINS, The new business road test. What entrepreneurs and executives should do before writing a business plan, Prentice Hall - Financial Times, 2006, II Edition
- R. STUTELY, The definitive business plan, Prentice Hall, 2007.
Last change 26/03/2009 15:51
Class group/s taught in English
Course Objectives
This course is based on a teamwork aimed at developing and effectively presenting a realistic business plan.
The aim of this course is to stimulate student's ability in understanding and managing the main issues inherent in starting and developing a new business, with a strong orientation towards practice. Course activities are aimed at developing a strong commitment towards entrepreneurship, assessing and developing student's entrepreneurial capacities, and the cognitive and managerial elements which are necessary in order to effectively carry out an entrepreneurial activity. The course deals with the recognition of promising entrepreneurial opportunities, with the analyses which are necessary in order to develop an effective business plan, with the relevance of entry strategies and of financial controls in order to foster a new venture's survival and prosperity. The course also includes the formation and ongoing work of a venture team that develops a comprehensive business development plan.
Course Content Summary
- Creating an entrepreneurial mindset and self-evaluation of entrepreneurial attitudes
- Leading virtual teams
- Opportunity identification and evaluation
- Business development plan: structure and content
- Market analysis and segmentation. Product analysis. Competitive analysis.
- Timing and mode of entry
- Financing new ventures and relationships with investors
- Developing negotiation skills and teamwork attitudes
- Managing growth and harvesting
- Communicating and presenting the business plan effectively
- Crafting and assessing business and revenue models
Detailed Description of Assessment Methods
Attending students
- Evaluation of group-project contents and presentation: 40%
- Evaluation of individual contribution to group-project: 40%
- Individual coaching of another group's business plan: 20%
Textbooks
Attending students
Last change 26/03/2009 15:51