Course 2013-2014 a.y.

Go to class group/s: 31

ACME (12 credits - I sem. - OBS  |  L-ART/05)

Course Director:
ALEX TURRINI

Course Objectives

The main goal of the Workshop is to introduce the students to the performing arts sector with a specific focus on theatre, musical, opera, and classical music. Audience arts appreciation, public policies in the arts, marketing management and fundraising of performing arts organizations and events are the main issues we investigate during the course. Students are given the opportunity to visit some of the most important Italian arts organizations and to meet practitioner and experts in the field.

Course Content Summary

The workshop is divided in four main parts:

Live performance appreciation (Prof. Silvia Bottiroli)

• What is a live performance? Theatre, opera, dance and their hybridization in the contemporary scene
• Reading the language of the live performance: text, dramaturgy, directing, acting and movement, space and set design, sound and music
• How to evaluate when a performance is good: method, tools and right questions
• Group discussion: watching a performance and processing a critical assessment
• Writing a performance critique

Field experiences in the performing art fields (Prof. Claudia Tacchino)

• Performing arts in Milan: Piccolo Teatro and Teatro alla Scala
• The case of Globe Theatre in London
• Voices from the field: meeting artists, managers, policy makers
• Making a career in the performing arts: useful tips

Performing arts and society (Prof. Alex Turrini)

• Types of theatres in Italy and Europe: an overview
• Commercial producing: Broadway
• Audience development in performing arts: main issues
• Managing theatres and opera houses
• Evaluating the impact of music festivals

Public funding and fundraising for the performing arts (Prof. Giulia Cappellaro)

• Fundraising management for performing arts organizations
• Public and private funding: which opportunities for theatre managers in Europe?
• How to develop the annual campaign for a theatre
• Planned giving, major gifts, annual campaign
• Sponsorship and philanthropy: main issues

Detailed Description of Assessment Methods

For non attending students:

Written exam on reading materials and one book.Partial exams are not scheduled

For Attending students (for all exam sessions of a.y. 2013/14):

Class participation: 10%

Performance critique: 25%

Written exam: 25%

Field project: 40%

Textbooks

For non - attending students:

T. STEIN, R. J. BATHURST, Performing Arts Management: A Handbook of Professional Practices, Allworth Press 2008

 

For attending students:

Course package

Exam textbooks & Online Articles (check availability at the Library)

Prerequisites

This workshop is primarily addressed to ACME students. International students willing to attend the course are welcomed but they should evidence strong interest and commitment (as professional/amateurial artists or as spectators) in the performing art field.

Last change 16/05/2013 11:54