Course 2013-2014 a.y.

30219 - BUSINESS PLAN


CLEAM - CLEF - CLEACC - BESS-CLES - BIEMF

Department of Management and Technology


For the instruction language of the course see class group/s below
Go to class group/s: 31 - 32
CLEAM (6 credits - II sem. - OP  |  SECS-P/07) - CLEF (6 credits - II sem. - OP  |  SECS-P/07) - CLEACC (6 credits - II sem. - OP  |  SECS-P/07) - BESS-CLES (6 credits - II sem. - OP  |  SECS-P/07) - BIEMF (6 credits - II sem. - OP  |  SECS-P/07)
Course Director:
CINZIA PAROLINI

Classi: 31 (II sem.)
Docenti responsabili delle classi:
Classe 31: CINZIA PAROLINI


Classe/i impartita/e in lingua italiana

Obiettivi formativi del corso

Il corso affronta il tema dello sviluppo di piani previsionali sia per nuove aziende sia per nuovi business avviati all’interno di imprese già esistenti. Nelle diverse sessioni vengono illustrati i contenuti di un business plan, sia nei suoi aspetti qualitativi (dall’analisi della concorrenza, alla stima del mercato di sbocco, alla definizione del sistema di offerta, alle scelte relative alla struttura aziendale), sia nei suoi aspetti quantitativi (dalla stesura dei bilanci previsionali alla valutazione del business plan).

Quest’anno il corso verrà parzialmente rinnovato per accentuare l’approccio pratico ai temi trattati e dare più spazio al lavoro sul campo. Per i soli frequentanti il corso prevede:

  • un lavoro di gruppo volto alla costruzione di un business plan che verrà parzialmente svolto in aula sotto la supervisione del docente. L´obiettivo di questo lavoro è applicare tutti gli strumenti appresi nel corso e negli insegnamenti degli anni precedenti ad un progetto imprenditoriale;
  • 4 esercitazioni in aula informatica (per un totale di 16 ore) volte a consolidare con la pratica diretta i concetti presentati in aula.

testimonianze di imprenditori


Programma sintetico del corso

 
  • Le fonti di idee imprenditoriali.
  • Il processo di sviluppo del business plan.
  • L'analisi della concorrenza e del mercato.
  • La definizione del sistema di offerta.
  • Le scelte relative alla struttura aziendale.
  • La valutazione della convenienza economica.
  • La valutazione della fattibilità finanziaria.
  • La valutazione del team imprenditoriale.
  • La valutazione del business plan.

Descrizione dettagliata delle modalità d'esame

Non attending students

The exam is written. It could be oral in the exam sessions with few students enrolled.

The exam is written. It could be oral in the exam sessions with few students enrolled.

Attending students

The final grade is based on a team project (50%) and on a written exam (50%).

The final grade is based on a team project (50%) and on a written exam (50%).

The exam for attending students is written only for the first exam session. The exam could be oral during all the other exam sessions (depending on the number of students enrolled).


Testi d'esame

Attending students
  • B.R. BARRINGER, Preparing Effective Business Plans, Pearson, 2009
  • Additional teaching material uploaded on Learning Space

Non attending students
  • B.R. BARRINGER, Preparing Effective Business Plans, Pearson, 2009
  • W.C. KIM, R. MAUBORGNE, Blu Ocean Strategy, Harvard Business School Press, 2005
  • G. KAWASAKI, The Art of the Start, Penguin Group, 2004
Exam textbooks & Online Articles (check availability at the Library)
Modificato il 09/07/2013 12:11

Classes: 32 (II sem.)
Instructors:
Class 32: CINZIA PAROLINI


Class group/s taught in English

Course Objectives

The purpose of the course is to explore the issues related to conceptualizing, developing and managing a business opportunity in either an independent or corporate setting. Course activities are aimed at presenting elements of an effective and comprehensive business development plan, in its qualitative (competitors analysis,demand forecasting, product definition), and quantitative issues (forecasting financial and economic results and evaluating the new venture).
This year the course will be partially renovated, in order to strengthen the practical approach and to give more emphasis to field projects.

For attending students only the course will include:
  • A team work aimed at developing a business plan on a business of student’s choice. The aim of the team work is to apply the tools presented during the course (and during previous courses) to a new business idea. Part of the team work will be done during classes under the supervision of the teachers.
  • 4 practical exercises on pc (for a total of 16 hours) to practice the tools presented during the course. 
  • Guest speakers.

Course Content Summary

The course covers the following topics:


  • Generating and evaluating ideas.
  • Analysing competitors.
  • Forecasting the demand.
  • Defining the product system.
  • Defining the operations and organization structure.
  • Evaluating venture profitability.
  • Evaluating financial viability.
  • Evaluating the new venture.

Detailed Description of Assessment Methods

Attending students

The final grade is based on a team project (50%) and on a written exam (50%).
The exam for attending students is written only for the first exam session. The exam could be oral during all the other exam sessions (depending on the number of students enrolled).

Non attending students

The exam is written. It could be oral in the exam sessions with few students enrolled.

Textbooks

Attending students


  • B.R. BARRINGER, Preparing Effective Business Plans, Pearson, 2009
  • Additional teaching material uploaded on Learning Space

 

Non attending students


  • B.R. BARRINGER, Preparing Effective Business Plans, Pearson, 2009
  • W.C. KIM, R. MAUBORGNE, Blu Ocean Strategy, Harvard Business School Press, 2005 
  • G. KAWASAKI, The Art of the Start, Penguin Group, 2004


     
Exam textbooks & Online Articles (check availability at the Library)
Last change 15/07/2013 12:53