Course 2007-2008 a.y.

5136 - INTERNATIONAL BUSINESS STRATEGY


CLEA - CLAPI - CLEFIN - CLELI - CLEACC - DES - CLEMIT - DIEM - CLSG

Department of Management and Technology

Course taught in English

Go to class group/s: 31
CLEA (6 credits - II sem. - AI) - CLAPI (6 credits - II sem. - AI) - CLEFIN (6 credits - II sem. - AI) - CLELI (6 credits - II sem. - AI) - CLEACC (6 credits - II sem. - AI) - DES (6 credits - II sem. - AI) - CLEMIT (6 credits - II sem. - AI) - DIEM (6 credits - II sem. - RR) - CLSG (6 credits - II sem. - AI)
Course Director:
VIKAS KUMAR

Classes: 31 (II sem.)
Instructors:
Class 31: VIKAS KUMAR


Course Objectives

The course provides the basics of international business through the study of multinational enterprises in world business. The first half of the course will focus on theories of international trade/business, the role of environmental factors, mainly culture and government, in international business. The second half of the course will cover in detail strategies of planning and organizing international operations, alternative market-entry mechanisms, and function-specific (human resource, production, marketing) strategies in the international context.
The aim of the course is to familiarize students with a large number of multinational corporations worldwide through examples and case studies and to provide them with a global perspective and awareness of the potential of international business in today's competitive business environment.


Course Content Summary

What is Globalization?Country Factors

  • The Global Business Environment
         International Trade Theory
         Foreign Direct Investment
         Regional Economic Integration
  • International Business Strategy and Structure
         International Business Strategy
         The Organization of International Business
         Entry Strategy and Strategic Alliances
  • Business Operations
         Exporting, importing and countertrade
         Global Manufacturing 
         Global Marketing and R&D
         Global Human Resource Management

Detailed Description of Assessment Methods

Attending students
Course Requirements and Assessment methods:
Students will be assessed on the basis of both group and individual work.  Group work consists of a group case presentation and a group written case analysis.  All other aspects of assessment are individual.   

  • In-class group presentation                            10%
  • 1st partial examination                                    30%
  • Group written case analysis                            20%
  • 2nd partial examination                                   40%

Textbooks

  • C.W.L. HILL, International Business: Competing in the Global Marketplace, McGraw-Hill Irwin, 2006, 6th Edition (International).
Exam textbooks & Online Articles (check availability at the Library)
Last change 23/05/2007 11:25