I am Amplifon Chair in Customer Science and Full Professor in the Marketing Department at Bocconi University, where I am the Head of the Marketing Department.
Before joining Bocconi, I have been Assistant Professor at Michigan State University (2008-2012). I have been Visiting Professor at University of Southern California (2007-2008) where I served as Research Director of the Center for Global Innovation
My research interest include social media, Big Data, applications of NLP and Computer Vision to business problems, and innovation.
Here is my Google Scholar Citation page