I am Amplifon Chair in Customer Science and Full Professor in the Marketing Department at Bocconi University, where I am the Head of the Marketing Department.
Before joining Bocconi, I have been Assistant Professor at Michigan State University (2008-2012). I have been Visiting Professor at University of Southern California (2007-2008) where I served as Research Director of the Center for Global Innovation
My research interest include social media, Big Data, applications of NLP and Computer Vision to business problems, and innovation.