Courses a.y. 2022/2023
11727 MARKET STRATEGY & PLANNING
11913 MARKETING MANAGEMENT - ADVANCED
20175 UNDERSTANDING CONSUMER (CONSUMER BEHAVIOUR AND CCT) - MODULE 1
20216 MARKETING MANAGEMENT - ADVANCED
20302 ADVERTISING MANAGEMENT
20838 STRATEGIC MARKETING AND ANALYTICS (DATA & ANALYTICS FOR STRATEGIC MARKETING DECISIONS) - MODULE 1
30520 DIGITAL MARKETING
I was Born in September 29th 1973.
I earned my MSc in Business Administration and Management from Bocconi University in 1997 and my
PhD in Business Administration e Management from Bocconi University in 2003.
I teach graduate courses on Strategic Marketing, Marketing Management and Consumer Behavior.
Strategic Marketing, Marketing Management, Consumer Behavior, Digital Marketing.