PAK YAN CHOI
Courses a.y. 2020/2021
20593 INNOVATION AND MARKETING ANALYTICS
40374 EMPIRICAL APPROACHES FOR MARKETING AND MANAGEMENT RESEARCH
Patrick Choi is an Assistant Professor of Marketing at Bocconi University. He holds a BS in Computer Science, a BS and a MS in Electrical and Computer Engineering, a PhD in Marketing from Carnegie Mellon University.
His research interests lie in the markets for digital information and media products, and in the interaction among distribution channels. His research applications include entertainment, retail, and technology industries.
2017 – Present: Assistant Professor of Marketing, Bocconi University
2017: PhD in Marketing, Carnegie Mellon University
Topics: Interactions among distribution channels, Markets for digital information and media products, Industrial organization
Methodology: microeconometrics, game theory, machine learning, text and image analysis