Guides to the university

The Master of Science in Marketing Management taught in Italian and English; for those who take the course in Italian at least one exam in English must be included in their study plan.

The first part of the study plan includes mandatory courses in the students’ study program as well as seminars for the development of their behavioral skills.

The program structure is supplemented with seminars featuring high-profile guests from the business world and workshops to develop soft skills. Students are also encouraged to participate in company sponsored special events.

The second part of the study plan includes educational activities chosen by the student focusing on specific subject areas, e.g. communication and social media, product and service management, management of distribution networks, big data and business analytics. It is possible to draw from the Bocconi curriculum as well as that of other universities (mostly foreign).

There are also seminars and other educational activities aimed at fostering a wide-ranging culture.

In addition, the mandatory educational activities include:

• two EU languages:
  • English as a first language for all students; the second language must be different from their native language (Italian is mandatory in the English version of the program for students who are not native Italian speakers).
• 3-month work experience (internship or similar activity);
• the thesis, which significantly characterizes the educational track.

Experience abroad, from one semester to one year, is encouraged (Exchange Programs, Free-Mover Semester Program, Double Degree).