The main career opportunities for Marketing Management graduates are described below.
Sales and marketing manager
Role in a work setting:
Graduates carry out both strategic and operational activities within the area of marketing. These include different areas such as analysis of consumer conduct and the conduct of industrial clients, the management of products, brands, sales, public relations and communication.
They collaborate with other business functions such as manufacturing, research and development, finance and logistics.
Skills associated with the role:
Graduates have an excellent mastery of the quantitative and qualitative methods of data analysis, they understand the techniques of brand management, managing distribution channels, analysis and interpretation of consumer conduct, communication and sales management. They understand the basic elements of market research techniques as well as the latest netnographic analysis tools.
They know how to create a marketing plan and have the perspective and overview needed to connect the various marketing mixes that can be used to achieve the company’s main strategic goals.
Career opportunities:
Graduates will work in: companies in any sector in manufacturing, distribution, services and, in particular, communication. The areas covered involve both business-to-consumer and business-to-business areas.
External marketing and communication consultant
Role in a work setting:
Graduates carry out market research, competitive analysis and, more in general, research to provide consulting at various levels on the topics of marketing and communication.
Skills associated with the role:
Graduates possess solid expertise in the theories of marketing, quantitative and qualitative research methodologies, various marketing mixes, and the techniques and channels for external communication.
Career opportunities:
Graduates will work for market research companies, operational and strategic consulting companies that offer support on the topics of marketing and communication, including in the digital area.
