GUIDES TO THE UNIVERSITY

2023-2024 A.Y.

Master of Science Programs (2-y)

Majors of the second year

During the second year of studies students choose 4 elective course which correspond to the 24 credit points relative to the activities chosen by students - concerning the personalized academic major (free track) or one of the following recommended majors:

Big data and business analytics;
Business communication and social media;
Distribution networks and retailing in the digital era;
Product and service management.

The MSc Program Director is available during office hours to provide more information concerning the program structure. Office hours are published on the website at www.unibocconi.eu/officehours.

Last change 29/06/2023 10:35

Big data and business analytics

The major structure includes:
a) 2 courses chosen from among the following:

Code	Educational activity	Language of instruction	Semester	CP
20564	Big data for business decisions	ENG	I	6
20903	Causal inference for business policies	ENG	II	6
20840	Data mining for marketing, business, and society	ENG	II	6

b) 1 course chosen from among the following:

Code	Educational activity	Language of instruction	Semester	CP
20660	Collaborative Strategies for Innovation	ENG	II	6
20659	Data analysis for managerial decision making	ENG	I	6
20756	Digital communication	ENG	II	6
20755	Ecommerce	ENG	II	6
20661	Innovation in the sharing economy: the role of platforms and business models	ENG	II	6
20630	Introduction to sport analytics	ENG	II	6
20538	Predictive analytics for data driven decisions making	ENG	II	6
20543	Social media marketing	ENG (2 class groups)	I	6

c) 1 course freely chosen from among the electives of all of the other MSc programs.

Last change 29/06/2023 10:36

Business communication and social media

The major structure includes:

a) 2 courses chosen from among the following:

Code	Educational activity	English translation	Language of instruction	Semester	CP
20302	Advertising management		ITA	II	6
20756	Digital communication		ENG	II	6
20475	Event and mega event management and creative industries		ENG	I	6
20310	Marketing esperienziale	Experiential marketing	ITA	II	6
20314	Semiotica applicata al marketing	Marketing applied semiotics	ITA	I	6
20543	Social media marketing		ENG (2 class groups)	I	6

b) 1 course chosen from among the following:

Code	Educational activity	English translation	Language of instruction	Semester	CP
20660	Collaborative Strategies for Innovation		ENG	II	6
20659	Data analysis for managerial decision making		ENG	I	6
20755	Ecommerce		ENG	II	6
20307	Industrial marketing		ENG	I	6
20661	Innovation in the sharing economy: the role of platforms and business models		ENG	II	6
20529	Innovative retail design		ENG	II	6
20671	Luxury companies in the global landscape		ENG	I	6
20237	Management of fashion and luxury companies		ENG	II	6
20521	Managerial issues in made in Italy industries		ENG	II	6
20309	Marketing dei servizi	Services marketing	ITA	I	6
20311	Marketing internazionale	International marketing	ITA ENG	I II	6
20538	Predictive analytics for data driven decisions making		ENG	II	6
20631	Pricing analytics		ENG	I	6
20329	Project management		ENG	II	6
20429	Sales management		ENG	I	6
20552	Sports business and management		ENG	II	6
20348	Supply chain management		ENG	I	6
20317	Trade marketing and category management		ITA	I	6
20524	Value chains and business models in fashion & luxury		ENG	I	6

c) 1 course freely chosen from among the electives of all of the other MSc programs.

Last change 18/07/2023 11:10

Distribution networks and retailing in the digital era

The major structure includes:

a) 2 courses chosen from among the following:

Code	Educational activity	English translation	Language of instruction	Semester	CP
20755	Ecommerce		ENG	II	6
20529	Innovative retail design		ENG	II	6
20309	Marketing dei servizi	Services marketing	ITA	I	6
20429	Sales management		ENG	I	6
20317	Trade marketing and category management		ITA	I	6

b) 1 course chosen from among the following:

Code	Educational activity	English translation	Language of instruction	Semester	CP
20302	Advertising management		ITA	II	6
20660	Collaborative Strategies for Innovation		ENG	II	6
20659	Data analysis for managerial decision making		ENG	I	6
20756	Digital communication		ENG	II	6
20475	Event and mega event management and creative industries		ENG	I	6
20307	Industrial marketing		ENG	I	6
20661	Innovation in the sharing economy: the role of platforms and business models		ENG	II	6
20671	Luxury companies in the global landscape		ENG	I	6
20237	Management of fashion and luxury companies		ENG	II	6
20521	Managerial issues in made in Italy industries		ENG	II	6
20310	Marketing esperienziale	Experiential marketing	ITA	II	6
20311	Marketing internazionale	International marketing	ITA ENG	I II	6
20538	Predictive analytics for data driven decisions making		ENG	II	6
20631	Pricing analytics		ENG	I	6
20329	Project management		ENG	II	6
20314	Semiotica applicata al marketing	Marketing applied semiotics	ITA	I	6
20543	Social media marketing		ENG (2 Class groups)	I	6
20552	Sports business and management		ENG	II	6
20348	Supply chain management		ENG	I	6
20524	Value chains and business models in fashion & luxury		ENG	I	6

c) 1 course freely chosen from among the electives of MSc programs.

Last change 29/06/2023 11:06

Product and service management

The major structure includes:

a) 2 courses chosen from among the following:

Code	Educational activity	English translation	Language of instruction	Semester	CP
20307	Industrial marketing		ENG	I	6
20309	Marketing dei servizi	Services marketing	ITA	I	6
20311	Marketing internazionale	International marketing	ITA ENG	I II	6
20631	Pricing analytics		ENG	I	6

b) 1 course chosen from among the following:

Code	Educational activity	English translation	Language of instruction	Semester	CP
20302	Advertising management		ITA	II	6
20660	Collaborative Strategies for Innovation		ENG	II	6
20659	Data analysis for managerial decision making		ENG	I	6
20756	Digital communication		ENG	II	6
20755	Ecommerce		ENG	II	6
20475	Event and mega event management and creative industries		ENG	I	6
20661	Innovation in the sharing economy: the role of platforms and business models		ENG	II	6
20529	Innovative retail design		ENG	II	6
20671	Luxury companies in the global landscape		ENG	I	6
20310	Marketing esperienziale	Experiential marketing	ITA	II	6
20237	Management of fashion and luxury companies		ENG	II	6
20521	Managerial issues in made in Italy industries		ENG	II	6
20538	Predictive analytics for data driven decisions making		ENG	II	6
20329	Project management		ENG	II	6
20429	Sales management		ENG	I	6
20314	Semiotica applicata al marketing	Marketing applied semiotics	ITA	I	6
20543	Social media marketing		ENG (2 class groups)	I	6
20552	Sports business and management		ENG	II	6
20348	Supply chain management		ENG	I	6
20317	Trade marketing and category management		ITA	I	6
20524	Value chains and business models in fashion & luxury		ENG	I	6

c) 1 course freely chosen from among the electives of MSc programs.

Last change 29/06/2023 11:07

Free track

The 24 credit points concerning the educational activities chosen by students are divided into 4 courses freely chosen by the student from among the electives of MSc programs. It is also specified that 12 out of 24 credit points relating to the courses chosen must be referring to one or two of these subject groups: Theory and principles of management (SECS-P/07), Corporate management (SECS-P/08), Organization theory (SECS-P/10). (See Subject Groups available in the course profiles www.unibocconi.eu/courses).
Please note that the free track is subject to review by the Program Director, who will assess its consistency with the program; the actual assignment of elective courses therefore depends on the official approval issued by the MSc Program Director or his/her delegate to Academic Services.

Last change 29/06/2023 11:08