Course 2017-2018 a.y.

Classes: 31 (I sem.)

Instructors:
Class 31: ROSANNA TARRICONE

Interdependence between private enterprises and public institutions is a central theme in the evolution of modern economies; it appears in many different forms and is a key variable in international competition. To understand the features of the interactions between private companies and public institutions is a primary element in the education of a modern manager both in the public and in the public fields. In this course students develop an understanding of the reasons, the range and the extent of business-government relations, as well as concrete skills in order to effectively manage these relations. These skills are acquired through an application of key concepts and examples to the healthcare sector, which is representative of the public-private interrelations across different jurisdictions, and as such covers a relevant part of the whole course. More specifically the course aims at illustrating the relations between the industry of medical technologies and public administration as to the several strategies of market access as a concrete and interesting case of how managing business government relations becomes crucial to succeed from both sides.

The main differences and similarities between business and government, as well as between private and public management. The shift from government to governance, both at the national and international level.
The nature, the structure and the fields of business government relations.
Managing the non-market environment: stakeholder mapping and corporate citizenship (from public affairs management to corporate shared value)
Managing public procurement.
The public role of the private sector: system regulation, self-regulation at the national and international level, corporate codes of conduct and multi-stakeholder corporate regulation: the case of health and healthcare.
Techniques and tools for managing institutional affairs. The case of the industry of health technologies.
How to compete in a highly regulated market such as the one of pharmaceuticals and medical devices: products development; market access; managing stakeholders’ expectations and design of the value proposition.

For attending students
The final grade reflects the overall performance during the semester and is composed of the following elements

• Active participation (10%).
• Group Assignment (40%).
• Final written exam (50%).

The final grade is the weighted average of the three evaluations (validity: all exam sessions of the academic year).

For non attending students
Written exam on all reading materials as specified in the syllabus.

For attending students
There is no text book for attending students. All the reading materials are made available. For detailed instructions refer to the syllabus.

For non attending students
There is no text book. All the reading materials are made available. For detailed instructions refer to the syllabus.

The course doesn’t have any specific requirements.