Course 2017-2018 a.y.

Classes: 19 (II sem.)

Instructors:
Class 19: ALEX TURRINI

Public policies in the arts and cultural sector are rarely developed by governments by themselves. In most democratic countries third sector organizations, business firms and civil society are deeply involved in the production, distribution and promotion of arts and culture playing a major role in sustaining innovation in the creative sector. On these grounds we take the perspective of a nonprofit organization operating in the arts focusing on the range of techniques and processes that it can employ to successfully collect funds from different public and private stakeholders. Nonprofit organizations in the arts as well as cultural firms play another role in cultural policies: often they are advocating the importance of the arts and the need of government intervention. The second part of the course is therefore focused on how nonprofit organizations might exercise pressure and raise attention (i.e. advocating) on different arts policy issues. To this end we will focus on how nonprofit organizations might assess and communicate stakeholders the impacts of their cultural programs in order to claim for more funds and recognition.

Funding and fundraising management for arts and culture (Prof.ssa Giulia Cappellaro):

• Fundraising basic concepts and principles.
• The specificity of fundraising in the cultural sector.
  
• How to develop a fundraising campaign. 
• Principles and typologies of EU funding.
• Crowdsourcing and crowdfunding.
• Funding cultural facilities: taxes, leasing, PPP.
• Venture philanthropy and social impact investing.
  

Comparative cultural public policies (Prof. Alex Turrini).

• Measuring the value of culture: a lively policy debate.
• Program evaluation: summative and formative evaluation.
• Explicating and assessing program theory: the use of logic models.
• Measuring the value of culture – contingent evaluation methods.
  
• Measuring the economic value of culture – economic impacts.
• Measuring social and cognitive impacts of culture – experimental designs.
  
• Writing for impacts

For attending students

• Fundraising plan 15 pts.
• Final exam 15 pts.
  

For non attending students

• Final written exam on books

• Reading material provided by the professors.

For non attending students

• Weinstein, S. (2009). The Complete Guide to Fundraising Management, 3rd ed. John Wiley (all)
• Rossi H. P., Lipsey M.W. Freeman H.E. (2010). Evaluation. A Systematic Approach. SAGE (all)
• Snowball, J. (2012) Measuring the Value of Culture, Springer (all)