Course 2016-2017 a.y.

20529 - INNOVATIVE RETAIL DESIGN


CLMG - M - IM - MM - AFC - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT - GIO

Department of Marketing

Course taught in English

Go to class group/s: 31
CLMG (6 credits - II sem. - OP  |  SECS-P/08) - M (6 credits - II sem. - OP  |  SECS-P/08) - IM (6 credits - II sem. - OP  |  SECS-P/08) - MM (6 credits - II sem. - OP  |  SECS-P/08) - AFC (6 credits - II sem. - OP  |  SECS-P/08) - CLEFIN-FINANCE (6 credits - II sem. - OP  |  SECS-P/08) - CLELI (6 credits - II sem. - OP  |  SECS-P/08) - ACME (6 credits - II sem. - OP  |  SECS-P/08) - DES-ESS (6 credits - II sem. - OP  |  12 credits SECS-P/08) - EMIT (6 credits - II sem. - OP  |  SECS-P/08) - GIO (6 credits - II sem. - OP  |  SECS-P/08)
Course Director:
KARIN MARIA LAURA ZAGHI

Classes: 31 (II sem.)
Instructors:
Class 31: KARIN MARIA LAURA ZAGHI



Course Objectives

This course has three principal objectives:
  • provide the students with a comprehensive understanding of how a retail store works both technically and culturally;
  • help the students develop a comprehension of the management and analysis of a retail store;
  • teach actual tendencies in store design, encouraging the students to develop an analytic and innovative approach to future innovation at the retail point.

Course Content Summary

This course offers the student a complex understanding of retail stores and their cultural meaning.
  • Analysis of the retail point.
  • An overview of the various elements which interact at the retail point with the consumer’s experience.
  • An innovative workshop to discover new possibilities and potential changes in the retail point.
The course is based on lectures, in-class discussion and field work at a specified retail point.

Detailed Description of Assessment Methods

Attending Students:
The course requires attending students to prepare a group project on store innovation in English based on requisite put forth in class.
Evaluation criteria: method followed (analysis, process, results); proposed solutions (creativity, innovation, coherence); document graphics (user-friendly, clarity, organization, editing); individual in-class presentation (synthesis, clarity, interest evoked).
Details will be on the Blackboard for this course.

Non Attending Students:
The course requires non attending students to answer a written exam based on the course materials.

Textbooks

Attending students:
  • Rozzo E. and Zaghi K, (edited by), Innovative Retail Design, Readings, Il Pellicano, a.a 2016/2017.
  • Additional material (slides) will be available on the Blackboard platform: http://blackboard.unibocconi.it.

Non - Attending students:
  • Rozzo E. and Zaghi K, (edited by), Innovative Retail Design, Readings, Il Pellicano, a.a 2016/2017.
  • One out of two:

    1. Zaghi K. (2014), Visual Merchandising. Orientamenti e paradigmi della comunicazione del punto vendita, FrancoAngeli, Milano.
    2. Holt & Cameron (2010), Cultural Strategy, Oxford University Press., New York.
Exam textbooks & Online Articles (check availability at the Library)
Last change 21/03/2016 12:31