Course 2016-2017 a.y.

Go to class group/s: 31

CLMG (6 credits - I sem. - OP  |  SECS-P/07) - M (6 credits - I sem. - OP  |  SECS-P/07) - IM (6 credits - I sem. - OP  |  SECS-P/07) - MM (6 credits - I sem. - OP  |  SECS-P/07) - AFC (6 credits - I sem. - OP  |  SECS-P/07) - CLEFIN-FINANCE (6 credits - I sem. - OP  |  SECS-P/07) - CLELI (6 credits - I sem. - OP  |  SECS-P/07) - ACME (6 credits - I sem. - OBS  |  SECS-P/07) - DES-ESS (6 credits - I sem. - OP  |  12 credits SECS-P/07) - EMIT (6 credits - I sem. - OP  |  SECS-P/07) - GIO (6 credits - I sem. - OP  |  SECS-P/07)

Course Director:
ANTONIO CATALANI

Course Objectives

During the course, students learn to:

• Acquire fundamental knowledge of design history and phenomenology.
• Familiarize with the design industry and learn about how different types of design consultancies are structured and operate.
• Familiarize with the perspective of designers and the logic of design thinking.
• Understand the potential contribution of design and designers to competitive advantage, value creation and strategic renewal.
• Understand the purpose and structure of a design brief, and learn how to improve its effectiveness.
• How to design lives and contributes to start-ups.

Course Content Summary

• Design History and phenomenology.
• Design and competitive advantage.
• The design industry.
• The design process.
• The design brief.
• Design and strategic renewal.
• Testimonials and case start up based on design.

Detailed Description of Assessment Methods

The final grade is based in part (30%) on group assignments, and in part (70%) on a final written exam.

Textbooks

Course pack (cases and readings), edited by the instructors.

Exam textbooks & Online Articles (check availability at the Library)

Prerequisites

In order to fully benefit from the content of the course, it is advisable - although not required - for students to have already passed the following exams: Corporate Strategy, Marketing Management.

Last change 11/04/2016 09:44