Course 2015-2016 a.y.

Go to class group/s: 31

CLMG (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - M (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - IM (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - MM (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - AFC (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - CLAPI (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - CLEFIN-FINANCE (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - CLELI (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - ACME (6 credits - I sem. - OBS  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - DES-ESS (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02) - EMIT (6 credits - I sem. - OP  |  3 credits M-GGR/02  |  3 credits SECS-P/02)

Course Director:
CRISTINA MOTTIRONI

Course Objectives

More than half of global population lives in cities where various social, economic, cultural, and political functions interact to create a unique urban environment. Moreover, cities are among the fastest growing tourism destinations worldwide. The main objective of the workshop is to stimulate understanding on the vital, and in some cases controversial, relationship between cities, culture, and tourism. Through lectures, case studies and a concrete field project students will acquire:

• A deeper understanding of the growing importance of cities and in particular of the role of cultural assets and creative industries for urban regions.
• A critical approach to the relationship between cities and tourism and how to make tourism compatible with urban contexts.
• Methodological skills and practical tools to identify and promote the tourism value of urban sites and cultural resources.

Course Content Summary

The main contents of the workshop are:

• The relevance of cities in the contemporary world.
• Residents, city users (tourists, companies, students, workers,) and their interactions.
• Re-generation projects, cityscapes, tourism precincts.
• The impacts of tourism, recreational, and cultural sectors on urban space and urban life.
• Key segments and demand trends: cultural and creative tourism, experiential tourism, lifestyle tourism, event tourism.
• The cases of the European Capitals of Culture and of the UNESCO designation in urban areas: strategic planning and managerial issues.
• Principles and tools for visitor management.
• Innovation and new strategies in urban destinations.

During the course, students will develop a concrete project in cooperation with and for the UNESCO site Mantova-Sabbioneta. This will allow them to see first-hand urban planning features, understand critical issues in the tourism promotion and management of relevant cultural assets and deal with some of the challenges arising from the UNESCO designation.

Detailed Description of Assessment Methods

For attending students:

• Written exam on the course materials for attending students (25%).
• Discussion of case studies (15%).
• Group field project (60%).

For non attending students:

• Written exam evaluation on the course materials for non attending students.

Textbooks

For attending students:

• Collection of readings available on course reserve.
• Class presentations and materials available on elearning.

For non attending students:

• Collection of readings available on course reserve
• Class presentations and materials available on elearning
• H. du Cros,B. McKercher, Cultural tourism, 2014 ,Routledge, 2^nd Edition.

Exam textbooks & Online Articles (check availability at the Library)

Last change 24/06/2015 12:41