20241 - MANAGEMENT OF DESIGN
CLMG - M - IM - MM - AFC - CLAPI - CLEFIN-FINANCE - CLELI - ACME - DES-ESS - EMIT
Department of Management and Technology
Course taught in English
Go to class group/s: 31
CLMG (6 credits - I sem. - OP | SECS-P/07) - M (6 credits - I sem. - OP | SECS-P/07) - IM (6 credits - I sem. - OP | SECS-P/07) - MM (6 credits - I sem. - OP | SECS-P/07) - AFC (6 credits - I sem. - OP | SECS-P/07) - CLAPI (6 credits - I sem. - OP | SECS-P/07) - CLEFIN-FINANCE (6 credits - I sem. - OP | SECS-P/07) - CLELI (6 credits - I sem. - OP | SECS-P/07) - ACME (6 credits - I sem. - OBS | SECS-P/07) - DES-ESS (6 credits - I sem. - OP | SECS-P/07) - EMIT (6 credits - I sem. - OP | SECS-P/07)
Course Director:
ANTONIO CATALANI
ANTONIO CATALANI
Course Objectives
During the course, students learn to:
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Familiarize with the design industry and learn about how different types of design consultancies are structured and operate.
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Familiarize with the perspective of designers and the logic of design thinking.
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Understand the potential contribution of design and designers to competitive advantage, value creation and strategic renewal.
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Learn how to handle the collaboration with external designers effectively.
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Understand the purpose and structure of a design brief, and learn how to improve its effectiveness.
Course Content Summary
- Design and competitive advantage.
- The design industry.
- The design process.
- Sourcing design.
- Collaborating with external designers.
- Organizing internal designers.
- The design brief.
- Design and strategic renewal.
Detailed Description of Assessment Methods
The final grade is based in part (30%) on group assignments, and in part (70%) on a final written exam.
Textbooks
Course pack (cases and readings), edited by the instructors.
Prerequisites
In order to fully benefit from the content of the course, it is advisable - although not required - for students to have already passed the following exams: Corporate Strategy, Marketing Management.
Last change 15/06/2015 09:46