Course 2015-2016 a.y.

Course Objectives

The course of Museum Management explores the planning and the economic impacts of museum development, as well as budgeting and strategies in museum practice.

Diverse types of museums are assessed, including fine arts museums, history
museums, anthropology museums and science museums. The course then shifts focus to museum practice by addressing museum management, exhibition development, museum education and collections care.

Moreover, the course traces the history and current debates of museum globalization, discusses the museological debate and examines the current issues of urban development as it faces the future of museums in the 21st century.

Course Content Summary

The Course focuses on the following main issues:

• Institutions (museum management).
• Territories (heritage and urban development)
• Strategies (permanent collections/temporary exhibitions and audiences)
• Planning and budgeting (budget, marketing strategies)

Each of these issues is set in a theoretical framework in frontal lessons and developed empirically through the illustration and discussion of some case studies.

Detailed Description of Assessment Methods

Written exam (2 hours) on all the subjects covered in the textbooks, slides and readings.

For attending students:
Written exam (2 hours) on the subjects covered in slides and readings.

No midterms.

Textbooks

Texts books for attending and not attending students are:

• G. Guerzoni, Museum on the Map 1995 2012, Torino, Allemandi, 2014;
• B. Lord, G. Lord Dexter, L. Martin (eds.), The Manual of Museum Planning: Sustainable Space, Facilites and Operations, Lanham, AltaMira Press, 2012;
• N. Kotler, P. Kotler , W. Kotler, Museum marketing and strategy, San Francisco, Jossey-Bass, 2008;
• Slides and suggested readings.