Course 2014-2015 a.y.

Classes: 31 (II sem.)

Instructors:
Class 31: ANNA EUGENIA OMARINI

The setting of the course is interdisciplinary, to take account of the different profiles relevant to the management of the bank as a business service (economic, financial, strategic, administrative, regulatory and managerial).
Product innovations, processes and business models are important aspects that are changing retail banks.
In order to propose a close link between theory and practice, exposure to fundamental theoretical concepts are supported by examples and business cases thanks to the presence of professionals from different institutions, such as banks (domestic and foreign), consulting firms and supervisory authorities (Bank of Italy and Consob). Each of them bring their own particular perspective to the course. However, it should be remembered that each of them, in their roles, are pursuing goals of efficiency, cost-effectiveness and soundness in retail banking.

The course consists of lectures, interviews and group assignments, which are an integral part of the program. Particular attention is devoted to providing students with the knowledge and tools needed to understand how to manage a retail bank as a going concern.

The course aims to achieve three levels of cognitive objectives:

1. Understanding retail banking in the present situation and its possible evolution in order to:

• define the scope and content of the main retail banking industry.
• Recognize the strategic aspects relevant to this market and its development.
• Outline the competition in the retail banking market (incumbents vs newcomers).
• Outline market trends in Europe and other foreign markets.
  

2. Understanding relevant aspects of management in retail banks so as to:

• explore bank business models.
• Define the balance of the bank’s retail management (economic and financial).
• Outline the organization of the retail bank and the main management levers.
  

3. Achieving an integrated vision of the retail banking business, taking account of the changes that are taking place at the regulatory, technological and consumer levels with regard to banking and financial services and their impacts at strategic and managerial levels. The main goals are to:

• define the regulatory framework at national and international level and developments in progress.
• Understand the impact of the digital economy in the retail banking business.
• Assess from the strategic and organizational viewpoints the evolution in the consumption of banking and financial services.
  

No mid-term exam is scheduled.
For attending students
The exam is oral. The contents refer to the textbook and the material made available on the course website (teaching notes, lectures and slides), in addition to the evidence from the guest speakers, which will be an integral part of the course and therefore the final exam.
The final evaluation will take into account the result obtained by students in the course of a working group whose contents will be presented in the first lessons of the course. There will also be formal presentation of the best papers.
For non attending students
The exam is oral. The contents refer to the textbook and the material made available on the course website (teaching notes and slides), in addition to the evidence from guest speakers, which will be an integral part of the course and therefore the final exam.
The final evaluation will be exclusively by oral examination and it will not be possible to integrate marks obtained in group work, which can only be carried out by attending students.