Course 2014-2015 a.y.

Course Objectives

The course surveys the large slice of public policy directed at delivering live performances and access to plastic arts, both across the Western world and from the national level down to the local level. It integrates new public management theory, illustrative case examples, policy analysis, and a broad familiarity with the facts on the ground and the literature in arts policy and management. In the first part of the course we will develop a coherent background of national choices for overall arts support frameworks, and we identify a set of illuminating and useful descriptors for these distinctive models. Policy controversial issues arising in different countries in the arts and cultural field will be the basic grounds of each class. The second part of the course takes the perspective of a not for profit organization operating in the arts field and it focuses on the range of techniques and processes that arts organizations can employ to successfully collect funds from different public and private stakeholders.

Course Content Summary

Comparative cultural policies (prof. Alex Turrini)

• The Organization of Public Support for the Arts.
• The Regulation of Artistic Labor Markets.
• Government Support to Arts and Culture: rationale.
• Kulturkampf, Censorship and the Arts.
• Going Glocal. Globalization, Multiculturalism and Cultural Diplomacy.
• Cultural planning, urban regeneration and tourism.
• Collaborative Governance and the Arts: Mapping Processes and Tools.
• Evaluating the economic impact of arts events on the local territory: the basic toolkit.

Fundraising management (prof.ssa Giulia Cappellaro)

• Fundraising basic concepts and principles.
• The specificity of fundraising in the cultural sector.
• Fundraising methodologies and techniques.
• Designing and implementing fundraising plans.
• People raising: volunteers, boards and staff.
• Ethics, accountability and transparency.
  

Detailed Description of Assessment Methods

For Attending students

• Two Assignments  (30%)
• Policy Analysis Research Project  (40%)
• Written final test on readings and professors’ notes (30% ) 
  

For Non attending students
Final written exam on books

Textbooks

For Attending students
Reading material provided by the professors

For Non attending students

• Weinstein, S. (2009), The Complete Guide to Fundraising Management, 3rd edition. John Wiley (all)

• Weiss, C. H. (1998), Evaluation: Methods for studying programs and policies. Upper Saddle River, N.J: Prentice Hall. (all)

Prerequisites