Course 2013-2014 a.y.

30218 - ENTREPRENEURIAL STRATEGY


CLEAM - CLEF - CLEACC - BESS-CLES - BIEMF

Department of Management and Technology

Course taught in English

Go to class group/s: 31
CLEAM (6 credits - II sem. - OP  |  SECS-P/07) - CLEF (6 credits - II sem. - OP  |  SECS-P/07) - CLEACC (6 credits - II sem. - OP  |  SECS-P/07) - BESS-CLES (6 credits - II sem. - OP  |  SECS-P/07) - BIEMF (6 credits - II sem. - OP  |  SECS-P/07)
Course Director:
CARMINE GARZIA

Classes: 31 (II sem.)
Instructors:
Class 31: CARMINE GARZIA



Course Objectives

This course deals with the process of creating new ventures in dynamic business environments. We analyze the competitive environments that entrepreneurs face, how new entrants alter competition, how industries are created and destroyed through competition, and how entrepreneurial strategies can ultimately generate economic growth.

We also examine the internal management of entrepreneurial ventures. We study how entrepreneurs create and develop new ventures, launch new technologies, and initiate new business models. Finally, we explore how entrepreneurial attitudes and actions can be encouraged within a business. Our ultimate goal is to train future managers who can recognize and manage both the potentials and the threats of entrepreneurial ventures, creating and sustaining competitive advantage.


Course Content Summary

  • Creating and sustaining competitive advantage.
  • Entrepreneurial management: innovation, change and the creation of entrepreneurial opportunities.
  • Entrepreneurs as the active element in new ventures creation. Discovery and creation: alternative theories of entrepreneurial action.
  • The creation of new business models.
  • Entry in new markets.
  • The growth processes.
  • Entrepreneurial strategies within large organizations.
  • How established firms can create breakthrough ideas.
  • The role of inter-organizational agreements for entrepreneurial strategies.
  • Organizational renewal and change.

Detailed Description of Assessment Methods

The exam is written.


Textbooks

  • C. Garzia, Managing the Strategic Innovation Process, EGEA

Selection of readings and cases indicated at the beginning of the course by the instructor.

Exam textbooks & Online Articles (check availability at the Library)
Last change 29/03/2013 14:54