Course 2012-2013 a.y.

30215 - INTERNATIONAL BUSINESS AND MANAGEMENT


CLEAM - CLEF - CLEACC - BESS-CLES - BIEMF

Department of Management and Technology

Course taught in English

Go to class group/s: 31
CLEAM (6 credits - II sem. - OP  |  SECS-P/07) - CLEF (6 credits - II sem. - OP  |  SECS-P/07) - CLEACC (6 credits - II sem. - OP  |  SECS-P/07) - BESS-CLES (6 credits - II sem. - OP  |  SECS-P/07) - BIEMF (6 credits - II sem. - OP  |  SECS-P/07)
Course Director:
ELISABETTA MARAFIOTI

Classes: 31 (II sem.)
Instructors:
Class 31: ELISABETTA MARAFIOTI



Course Objectives

The course aims at bringing students closer to the problems that affect the internationalization process of the firms. The students are able to deal with the phases, the critical points, the difficulties, and the conceptual tools which characterize the geographic expansion of the firm beyond the national boundaries, and the decision about locating part of its activities in foreign markets.

The course is focused on the theories and models which describe the forces affecting positively and negatively the internationalization process. By adopting a value chain perspective, the course describes the factors that enhance or inhibits the geographic stretching of the different activities.


Course Content Summary

  • The internationalization of value creating activities
  • The internationalization process
  • Globalization and localization forces: nation, industry and firm level
  • International strategies towards output and input markets: assessing countries' attractiveness and country risk
  • Entry strategies (and focus on alliances and acquisitions)
  • The internationalization of the value chain (R&D, manufacturing, sales and distribution)
  • Managing a global organisation
  • The social responsibility of the global firm

Detailed Description of Assessment Methods

Course activities and organization are planned to promote enrolled students active participation and class discussion.

Attending students
Attending students are evaluated on three components:

  • individual participation
  • group presentation of assigned cases and/or group projects (Business game or paper)
  • final written exam

Non-attending students
Non-attending students are evaluated on a final written exam based on additional readings. Details regarding reading materials and assessment methods are specified in the detailed syllabus


Textbooks

Attending students

  • Textbook as indicated in detailed syllabus
  • Selected cases (as indicated in detailed syllabus)

Non Attending students

  • Textbook as indicated in detailed syllabus
  • P.J. BUCKLEY, P.N. GHAURI, The Internationalization of the Firm: A Reader, Thomson, 2nd ed. 
  • Selected cases (as indicated in detailed syllabus).
Exam textbooks & Online Articles (check availability at the Library)

Prerequisites

Students attending this course are expected to already know the framework, the basic terminology and the essential tools of management.

Last change 29/03/2012 16:29