Course 2010-2011 a.y.

Go to class group/s: 31

CLMG (6 credits - I sem. - OP  |  SECS-P/08) - M (6 credits - I sem. - OP  |  SECS-P/08) - IM (6 credits - I sem. - OP  |  SECS-P/08) - MM (6 credits - I sem. - OP  |  SECS-P/08) - AFC (6 credits - I sem. - OP  |  SECS-P/08) - CLAPI (6 credits - I sem. - OP  |  SECS-P/08) - CLEFIN-FINANCE (6 credits - I sem. - OP  |  SECS-P/08) - CLELI (6 credits - I sem. - OP  |  SECS-P/08) - ACME (6 credits - I sem. - OP  |  SECS-P/08) - DES-ESS (6 credits - I sem. - OP  |  SECS-P/08) - EMIT (6 credits - I sem. - OP  |  SECS-P/08)

Course Director:
SEBASTIANO ALESSIO DELRE

Course Objectives

• Learn the main differences amongst distribution systems at an International level.
• Understand theoretical foundations and operational issues related to the management of distribution networks.
• Distinguish the main types of distributive contracts.
• Evaluate the distribution network performance at an International level.

Course Content Summary

The course unfolds the following concepts of international retailing:

• The internationalization process.
• Distribution choices and internationalization policies.
• Distribution contracts.
• Franchising and international franchising.
• International distribution systems: a compared analysis.
• Cases of internationalization in retailing: Carrefour, Tesco and Walmart.

Detailed Description of Assessment Methods

Attending students

• Assignment (40%)
• Written exam: close and open questions + exercise on a case study (60%)

Non attending students

• Written exam: close and open questions + exercise on a case study (100%)

Textbooks

For attending students:

• Slides.
• LEVY, WEITZ, Retailing Management, 7th edition, McGraw-Hill, New York, 2008. (Selected chapters).
• BLAIR, LAFONTAINE, The Economics of Franchising, Cambridge University Press, New York, NY, USA, 2005. (Selected chapters).
• HUSZAGH, HUSZAGH, MCINTYRE, International Franchising in the Context of Competitive Strategy and the Theory of the Firm, International Marketing Review, 1992(9, 5-18). 
• LAFONTAINE, SHAWM, Franchising Growth and franchisor Entry and Exit in the US market: Myth and Reality, Journal of Business Venturing, 1998 (13, 95-112).

For non attending students:

• LEVY, WEITZ, Retailing Management, 7th edition, McGraw-Hill, New York, 2008. (Selected chapters).
• BLAIR, LAFONTAINE (2005). The Economics of Franchising, Cambridge University Press, New York, NY, USA, 2005. (Selected chapters).
• FLADMOE-LINDQUIST, International Franchising: Capabilities and Development, Journal of Business Venturing,1996 (11, 419-438).
• HUSZAGH, HUSZAGH, MCINTYRE, International Franchising in the Context of Competitive Strategy and the Theory of the Firm, International Marketing Review, 1992 (9, 5-18).
• LAFONTAINE, SHAWM, Franchising Growth and franchisor Entry and Exit in the US market: Myth and Reality, Journal of Business Venturing, 1998 (13, 95-112).

Exam textbooks & Online Articles (check availability at the Library)

Prerequisites

It is advisable to have already attended the following courses: Marketing, Channel Marketing, and International Marketing.

Last change 20/04/2010 14:36