Course 2010-2011 a.y.

Course Objectives

The main goal of the Course is to introduce the students to the performing arts sector. The Course is set at International level and it investigates in depth Italian, European and Northern American assets. Policies, marketing and funding of organizations and events are the main issues looked at during the Course. Students are given the opportunity to meet the Executives in charge of some of the most prestigious organizations and they visit some of the most important theatrical and opera venues and workshops.

Course Content Summary

The Course consists of four main parts, structured as follows:

• Policies for the performing arts: International comparison among Italian, European and Northern American systems. (Alex Turrini and guest speakers)
• Marketing and funding for the performing arts. (Suzanne Giraud Voss)
• International perspectives on performing arts: guest speakers and guided tours to the main venues and workshops. (Claudia Tacchino and guest speakers)
• Field projects: feasibility studies based on in-depth analysis of International best practices and proposals of innovative solutions. (Anna Merlo)

Detailed Description of Assessment Methods

• Written exam on materials, course documents and personal notes (75%)
• Field project (25%)

Non attending students:

Written exam on reading materials and one book.

Textbooks

Reading materials and personal notes.

Non attending students:

• Reading materials  

One book to be chosen among:

• BOLDWIN G., Events management, Elsevier
• KOTLER P., SCHEFF J., Standing room only, HBS Press
• YEOMAN I., Festival and events management. An international arts and culture perspective, Elsevier