Course 2006-2007 a.y.

5316 - MANAGEMENT OF FASHION AND DESIGN COMPANIES: HISTORICAL PERSPECTIVES AND COMPETITIVE DYNAMICS


CLEA - CLAPI - CLEFIN - CLELI - DES - CLEMIT - DIEM - CLSG

Department of Management and Technology

Course taught in English

Go to class group/s: 31 - 32
CLEA (6 credits - I/II sem. - RR) - CLAPI (6 credits - I/II sem. - AI) - CLEFIN (6 credits - I/II sem. - AI) - CLELI (6 credits - I/II sem. - AI) - DES (6 credits - I/II sem. - AI) - CLEMIT (6 credits - I/II sem. - AI) - DIEM (6 credits - I/II sem. - AI) - CLSG (6 credits - I/II sem. - AI)
Course Director:
STEFANIA SAVIOLO

Classes: 31 (I sem.) - 32 (II sem.)
Instructors:
Class 31: STEFANIA SAVIOLO, Class 32: STEFANIA SAVIOLO



Course Objectives

The course is aimed at offering insight into the phenomenological context, organizational and managerial logics of fashion and design-based companies. To achieve such a goal, the course analyses industries and companies offering symbol intensive goods by adopting the models and tools of  business history, business administration and strategy (e.g. business models, strategic groups, the value system, growth strategy etc.).
The course is strongly recommended to students who would like to realize a final thesis on the management of fashion and design-based companies.
To improve the learning process, the course combines the theoretical sessions with case discussions.


Course Content Summary

  • The peculiarities of fashion and design-based companies
  • The Italian  fashion and design-based companies: its role in the international scenario
  • History and phenomenology of fashion 
  • The main competitive models in fashion and design
  • Analysis of fashion pipeline
  • The growth strategies of fashion and design companies
  • The critical processes: product development and supply chain management

Detailed Description of Assessment Methods

The final evaluation is based on a written exam (2-4 questions concerning issues discussed in class) for all the exams in the academic year. During the course students are also required to carry out a group field project (5 people) that will count for 50% of the final grade. Non-attending students and those who are not taking part to the group project must prepare an additional text for the final written exam: F. DAVIS, Moda, cultura, identita', Baskerville, 1993.


Textbooks

Attending students

  • S. SAVIOLO, S. TESTA, Strategic Management in the Fashion Companies, Milano, Etas Libri, 2002.
  • Course material will be communicated during the first session.

Non-attending students

  • S. SAVIOLO, S. TESTA, Strategic Management in the Fashion Companies, Milano, Etas Libri, 2002.
  • Course material will be communicated during the first session.
  • F. DAVIS, Fashion, culture, identity, University of Chicago Press, 1992.
Exam textbooks & Online Articles (check availability at the Library)
Last change 23/05/2006 00:00