Course 2006-2007 a.y.

8295 - PRODUCTION SYSTEMS FOR ARTS AND MEDIA


GM-LS - MM-LS - OSI-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - CLEACC-LS - DES-LS - CLEMIT-LS - CLG-LS

Department of Management and Technology

Course taught in English

Go to class group/s: 31
GM-LS (6 credits - II sem. - AI) - MM-LS (6 credits - II sem. - AI) - OSI-LS (6 credits - II sem. - AI) - AFC-LS (6 credits - II sem. - AI) - CLAPI-LS (6 credits - II sem. - AI) - CLEFIN-LS (6 credits - II sem. - AI) - CLELI-LS (6 credits - II sem. - AI) - CLEACC-LS (6 credits - II sem. - AI) - DES-LS (6 credits - II sem. - AI) - CLEMIT-LS (6 credits - II sem. - AI) - CLG-LS (6 credits - II sem. - AI)
Course Director:
SEVERINO SALVEMINI

Classes: 31 (II sem.)
Instructors:
Class 31: ROSSELLA CAPPETTA


Course Objectives

The laboratory's educational goals arise from the most recognized evidence and need of professional families operating within the gate keeping agencies and into the industrial system:

  • Acquiring a deeper and more aware knowledge of cultural production systems: understanding contexts and markets, connections between the creative production dynamics and social, infrastructural, institutional, economic, technological, environmental and urban situations. 
  • Obtaining professional skills in both 'scouting' and developing new products, or rather in launching already-established products:
  • Knowledge of specific processes -to gather and manage information, understanding, structuring and transferring new products and processes, integrating the institutional, social, managerial and cultural spheres.  
  • Launching, developing, diversifying and supporting (re-launching) products (relation between catalogue and innovation). 

Course Content Summary

Cultural and artistic sectors are explored focusing on the following aspects:

  • Product Innovation: talent search, identifying new products, new territories, new production and creative processes, new markets; understanding the conditions for their supports (e.g. the operation of incubations structures), the role of institutions, enterprises and infrastructures, characterization of training, skills and specific managerial crossroads.
  • Diversified Use Models and Processes: translations and internalization, media translation (books, films, music, etc...), branding, licensing and intellectual property rights, investments and channel and awareness management, product life cycle support.

Detailed Description of Assessment Methods

 

Attending students

50% Written/oral examination on the course materials for attending students

50% Project in teams on different creative industries in Milan

Non Attending students

Oral exam


Textbooks

Attendine students

  • Issue by the teachers, published by EGEA

Non attending students

  • R. Florida, (2002), The rise of creative class, Basic Books, NY
Exam textbooks & Online Articles (check availability at the Library)
Last change 12/05/2006 00:00