Course 2001-2002 a.y.

CLEA/CLEP (0 credits - II sem.) - CLEP (0 credits - II sem.) - CLEA (0 credits - II sem.) - DES (0 credits - II sem.) - CLEFIN (0 credits - II sem.) - CLAPI (0 credits - II sem.) - CLELI (0 credits - II sem.)

Course Head:
GIANMARIO VERONA

Presentazione generale del corso:

In recent years many excellent companies have fallen from grace, not because they ignored their customers or lacked superior management skills, but because business conditions shifted beneath them. In an environment of fluctuating markets, proliferating technologies, and changing political frontiers, the management challenge is no longer to manage the status quo, the but it is to enable innovation. The course will look at the basic dimension and models of innovation. Students will get an understanding of how different types of innovation impact company and industry evolution. The course will equip them with frameworks to analyze processes of innovation that shape industries. Class discussions will use various industries experiencing turbulent changes and competitive interactions as real context to better capture the ideas of the course.

Programma del corso:

Part 1: Strategy and the Change Dynamics of Innovation.

• Understanding innovation.
• The dynamics of innovation.
• Innovation and industrial evolution.

Part 2: The Power of Disruptive Innovations.

• The lessons from the disk drive industry.
• Ways to cope with disruptive innovations.
• The value of complementary assets.

Part 3: Strategy, Innovation and Competitive Interactions.

• Emerging markets and decisions under uncertainty.
• Scoping emerging markets.
• Organizing for emerging markets.

Testi d'esame:

• UTTERBACK, Mastering the Dynamics of Innovation, Harvard Business School Press.
• G. DAY, R. REIBSTEIN, Wharton on Dynamic Competitive Strategy, John Wiley and Sons, 1997.

Prove d'esame:

For those students attending classes on a regular basis the final exam will consist on a written examination. Otherwise the exam will consist of an oral examination.