Course 2026-2027 a.y.

30667 - ECONOMICS (MODULE I - CONSUMER BEHAVIOR & FIRMS)

Department of Economics

code 30667 ‘Economics (Module I – Consumer behavior & firms)’ and code 30668 ‘Economics (Module II – Macro-economic governance)’ are respectively the first and the second module of the course code 30666 ‘Economics

Course taught in English
Go to class group/s: 45
BIG (6 credits - I sem. - OB  |  ECON-01/A)
Course Director:
MICHELE FIORETTI

Classes: 45 (I sem.)
Instructors:
Class 45: MICHELE FIORETTI


Mission & Content Summary

MISSION

This course explores the fundamental principles of individual economic behavior, focusing on the decision-making processes of consumers and firms. Students will analyze how markets operate under different competitive conditions, understanding supply and demand, price determination, and resource allocation. Through lectures, weekly problem sets with in-class review, and a collaborative group video project, the course examines real-world economic issues and market dynamics. Additionally, students are introduced to game theory and its strategic applications, particularly in political science. The course also highlights the relevance of microeconomic concepts to digital economics (including platforms, network effects, data markets, and auctions, explored through the group video project) as well as to sustainability and social responsibility, preparing students to address contemporary economic challenges.

CONTENT SUMMARY

  • Consumption Decisions.
  • Production Decisions and Profit Maximization.
  • Competitive Equilibrium and Market Failures.
  • Market power and Pricing in Monopoly and Oligopoly.
  • Externalities and Public Goods.
  • Asymmetric Information.
  • Platform Competition and the Digital Economy (network effects, data markets, auctions)

Intended Learning Outcomes (ILO)

KNOWLEDGE AND UNDERSTANDING

At the end of the course student will be able to...
  • Analyze market dynamics and decision-making processes of consumers and firms.
  • Critically analyze how different competitive conditions affect market outcomes.
  • Integrate microeconomic concepts to address contemporary economic challenges, including those raised by the digital economy — platforms, network effects, data markets, and auctions — and by sustainability, externalities, and the provision of public goods.
  • Apply basic game-theoretic reasoning — including dominant strategies, Nash equilibrium, and sequential interaction — to analyze strategic decisions by firms, consumers, and political actors.

APPLYING KNOWLEDGE AND UNDERSTANDING

At the end of the course student will be able to...
  • Evaluate the effect of public policies on consumers' and firms' incentives.
  • Apply game theory to the analysis of firms' market strategies.
  • Design regulatory interventions to achieve desirable market outcomes.

Teaching methods

  • Lectures
  • Practical Exercises
  • Individual works / Assignments
  • Collaborative Works / Assignments
  • Interaction/Gamification

DETAILS

The learning experience of this course includes:

  1. Face-to-face lectures, introducing and illustrating the main microeconomic principles of consumer and firm behavior, market structures, and contemporary applications such as the digital economy.
  2. Practical Exercises. Weekly problem sets are assigned to students throughout the semester. Problem sets are not graded.
  3. Collaborative Works / Assignments. Students work in teams of 3–5 on a group video project focused on digital economy topics (platforms, network effects, data markets, auctions). Each team selects a topic from a curated list, develops a short (max 5-minute) video presenting and explaining a real-world case, and submits the final video for the in-class screening. A short video production workshop delivered by BUILT in Week 4–5 supports students with storyboarding, filming, and editing skills.
  4. Interaction / Gamification. The video projects culminate in an in-class "Oscar Night" session, where the whole class watches the videos together, evaluates them through peer voting, and small awards are presented. The format combines collective viewing, peer feedback, and gamified recognition, encouraging engagement with digital economy topics and creating a shared milestone for the cohort.

Assessment methods

  Continuous assessment Partial exams General exam
  • Written individual exam (traditional/online)
  x x
  • Collaborative Works / Assignment (report, exercise, presentation, project work etc.)
x    
  • Peer evaluation
x    

ATTENDING AND NOT ATTENDING STUDENTS

Attending students participate in the collaborative group video project, which accounts for 15% of the final grade.

 

Grading is based on two possible routes:

 

  • Route A — Partial exams: First partial written exam (50%) + Second partial written exam (50%) = 100%
  • Route B — General exam: Single written general exam (100%) = 100%

 

The two partial written exams and the general written exam all consist of a mix of open questions, multiple-choice questions, and applied exercises. They test students' understanding of the main microeconomic principles covered in the course, including consumer and firm decision-making, competitive equilibrium and market failures, market power, externalities and public goods, asymmetric information, and platform competition; their ability to analyze how different competitive conditions affect market outcomes; and their ability to apply microeconomic reasoning to contemporary economic challenges, including those raised by the digital economy. The general exam covers the entire course program.

The students can get up to 1 extra point for participating in the group video project, which is conducted in teams of 4–5 students. Each team selects a topic from a curated list of digital economy themes, develops a short (max 3/4-minute -- length to be decided in class) video presenting and explaining a real-world case, and submits the final video for the in-class "Oscar Night" session. The project assesses students' ability to apply microeconomic concepts to real-world digital economy cases, to work collaboratively in a small team, and to communicate the resulting analysis clearly to a non-specialist audience. Evaluation combines the assessment of the analytical content of the work and peer evaluation of the videos during the Oscar Night session.

The Oscar Night grade is available only for students passing either both partial exams or the final exam by the end of the academic year.


Teaching materials


ATTENDING AND NOT ATTENDING STUDENTS

  • B. DOUGLAS BERNHEIM, D. WHINSTON, Microeconomics, ISBN : 9781307298048.
  • Microeconomics, Exercises, Egea, 2020.
Last change 07/07/2026 09:34