30667 - ECONOMICS (MODULE I - CONSUMER BEHAVIOR & FIRMS)
Department of Economics
Course taught in English
MICHELE FIORETTI
Mission & Content Summary
MISSION
CONTENT SUMMARY
- Consumption Decisions.
- Production Decisions and Profit Maximization.
- Competitive Equilibrium and Market Failures.
- Market power and Pricing in Monopoly and Oligopoly.
- Externalities and Public Goods.
- Asymmetric Information.
- Platform Competition and the Digital Economy (network effects, data markets, auctions)
Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
- Analyze market dynamics and decision-making processes of consumers and firms.
- Critically analyze how different competitive conditions affect market outcomes.
- Integrate microeconomic concepts to address contemporary economic challenges, including those raised by the digital economy — platforms, network effects, data markets, and auctions — and by sustainability, externalities, and the provision of public goods.
- Apply basic game-theoretic reasoning — including dominant strategies, Nash equilibrium, and sequential interaction — to analyze strategic decisions by firms, consumers, and political actors.
APPLYING KNOWLEDGE AND UNDERSTANDING
- Evaluate the effect of public policies on consumers' and firms' incentives.
- Apply game theory to the analysis of firms' market strategies.
- Design regulatory interventions to achieve desirable market outcomes.
Teaching methods
- Lectures
- Practical Exercises
- Individual works / Assignments
- Collaborative Works / Assignments
- Interaction/Gamification
DETAILS
The learning experience of this course includes:
- Face-to-face lectures, introducing and illustrating the main microeconomic principles of consumer and firm behavior, market structures, and contemporary applications such as the digital economy.
- Practical Exercises. Weekly problem sets are assigned to students throughout the semester. Problem sets are not graded.
- Collaborative Works / Assignments. Students work in teams of 3–5 on a group video project focused on digital economy topics (platforms, network effects, data markets, auctions). Each team selects a topic from a curated list, develops a short (max 5-minute) video presenting and explaining a real-world case, and submits the final video for the in-class screening. A short video production workshop delivered by BUILT in Week 4–5 supports students with storyboarding, filming, and editing skills.
- Interaction / Gamification. The video projects culminate in an in-class "Oscar Night" session, where the whole class watches the videos together, evaluates them through peer voting, and small awards are presented. The format combines collective viewing, peer feedback, and gamified recognition, encouraging engagement with digital economy topics and creating a shared milestone for the cohort.
Assessment methods
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ATTENDING AND NOT ATTENDING STUDENTS
Attending students participate in the collaborative group video project, which accounts for 15% of the final grade.
Grading is based on two possible routes:
- Route A — Partial exams: First partial written exam (50%) + Second partial written exam (50%) = 100%
- Route B — General exam: Single written general exam (100%) = 100%
The two partial written exams and the general written exam all consist of a mix of open questions, multiple-choice questions, and applied exercises. They test students' understanding of the main microeconomic principles covered in the course, including consumer and firm decision-making, competitive equilibrium and market failures, market power, externalities and public goods, asymmetric information, and platform competition; their ability to analyze how different competitive conditions affect market outcomes; and their ability to apply microeconomic reasoning to contemporary economic challenges, including those raised by the digital economy. The general exam covers the entire course program.
The students can get up to 1 extra point for participating in the group video project, which is conducted in teams of 4–5 students. Each team selects a topic from a curated list of digital economy themes, develops a short (max 3/4-minute -- length to be decided in class) video presenting and explaining a real-world case, and submits the final video for the in-class "Oscar Night" session. The project assesses students' ability to apply microeconomic concepts to real-world digital economy cases, to work collaboratively in a small team, and to communicate the resulting analysis clearly to a non-specialist audience. Evaluation combines the assessment of the analytical content of the work and peer evaluation of the videos during the Oscar Night session.
The Oscar Night grade is available only for students passing either both partial exams or the final exam by the end of the academic year.
Teaching materials
ATTENDING AND NOT ATTENDING STUDENTS
- B. DOUGLAS BERNHEIM, D. WHINSTON, Microeconomics, ISBN : 9781307298048.
- Microeconomics, Exercises, Egea, 2020.