20595 - BUSINESS ANALYTICS
Department of Management and Technology
ALFONSO GAMBARDELLA
Mission & Content Summary
MISSION
CONTENT SUMMARY
- Theory of the firm and of managerial action.
- The use of theory and data to build analytical frameworks to make managerial decisions: the Scientific Approach.
- The difference between correlation and causality in making managerial decisions.
- Methods and instruments to test and predict the results of managerial actions:
- Prediction and Inference: the role of causality
- The “Econometric” and “Machine Learning” approaches
- Collecting data: Survey methods and sampling
- Linear Models & Limited Dependent Variables
- Regularized Regressions for Inference
- Experimental design and analysis
- The role of cognitive biases in managerial decision-making.
- Case Studies and Examples from the industry: talks with data-driven startups and companies.
- Building experiments to make informed managerial decisions.
Intended Learning Outcomes (ILO)
KNOWLEDGE AND UNDERSTANDING
- Learn about the most important theories in management, and their application to practical managerial problems and contexts.
- Learn how to use theory and data to build analytical frameworks to make practical managerial decisions.
- Learn methods and instruments to test and predict the results of managerial actions, and make the underlying managerial decisions in more informed ways.
- Learn to nail down causal relations to make managerial decisions, and build experiments to make such decisions.
- Learn the different approaches of econometrics and machine learning, together with state-of-the art techniques merging the two approaches.
- Learn how to tackle cognitive biases in managerial decision-making.
APPLYING KNOWLEDGE AND UNDERSTANDING
- Master managerial theories to make managerial decisions.
- Develop business problems as theories in a structured framework.
- Apply analytical techniques to make data-driven managerial decisions.
Teaching methods
- Face-to-face lectures
- Exercises (exercises, database, software etc.)
- Group assignments
- Interactive class activities (role playing, business game, simulation, online forum, instant polls)
DETAILS
- Lectures.
- Practical activities: formulation of theories about innovation decisions, and test with actual data using relevant software
- Class project developed by groups of students and discussed at different points in time in class with the instructor and the other students.
Assessment methods
Continuous assessment | Partial exams | General exam | |
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ATTENDING STUDENTS
The grade of attending students (max = 31) depends on three elements: Group project: max 15 points Final exam: max 10 points Two In-Class Exercises: max 3 points each (max 6 points total).
To be considered as an attending student, it is mandatory to attend at least 75% of the lectures, attend the Group Project and the two In-Class Exercises. Attendance will be recorded.
The final examination consists in a written exam, where students have to reply to only one open-ended question at their choice among the three displayed. The written exam tests whether student master the theoretical concepts explained in class, especially those related to decision-making procedures and approaches.
In-class exercises are sessions where students will have to solve short business problems with the help of data, based on the topics explained in class. In-class exercises are designed to test the econometric and statistical aspect of the course. Students will have to apply the techniques seen in class using statistical software on their own computers.
The groupwork is a project engaging 3 to 4 students per group, done in cooperation with real companies, where students have the chance to either develop their own business idea or solve a real-life business case, using the framework taught in class. More details about the group project will be given during the first sessions of the course. The groupwork test the practical side of the course, allowing students to apply the learned concepts to an entrepreneurial or innovation problem.
Attendance is strongly encouraged.
NOT ATTENDING STUDENTS
Non - Attending students Non-attending students engage in a hour-long final written exam, where they must reply to three open-ended questions. The written exam for non-attending student will test the theoretical concepts and practical implications related to the whole course content
Teaching materials
ATTENDING STUDENTS
- Lecture slides & handouts
- Material referenced in the slides & handouts
NOT ATTENDING STUDENTS
The material for the preparation of the exam as a non-attending student is the course material listed above for attending students.