Writing final paper/thesis represents a critical step in your educational experience. This is true both for the final papers referred to Bachelor Programs and especially for theses referred to Master of Science Programs.
In fact, when wrting the thesis, you can:
- identify a focus in which you may want to specialize your professional profile
- find a context in which you can apply what you have learned during your studies
- have the possibility to meet and interact with managers and consultants
- test and improve your critical attitude
* The interactive Guide for Producing the Final Paper is the starting point for BSc students who want to start thinking about how to structure their paper or who are getting ready to write it. Designed as a module-based course that covers the fundamental stages for 'building' a final paper, the interactive Guide is available starting from the second year of the program, in the yoU@B Student Diary in Graduation> How To: Useful Info for Graduation. For correct bibliographic citation in the paper, the The Guide for producing the Final Paper should be accompanied by the Guide for Bibliographic Citation and Writing the Bibliography.
In this page, you can find information that we hope are useful to start your research project at your best. For further support, you can contact Prof.ssa Arianna Brioschi (BSc Programs) and Prof. Armando Cirrincione (MSc Programs).
Regarding the administrative requirements, detailed information is available on the guide to the University:
You can check the following guides designed by the Library to create your research strategy and find relevant resources and tools: Marketing, Bibliographic Research Skills, Writing your dissertation
B
Topics: Communication Management, Consumer Behaviour, Experience Marketing, Internet & Digital Marketing
Topics: Green Marketing, Internet & Digital Marketing, Social & Non-Profit Marketing
Topics: Consumer Behaviour, Experience Marketing, Product & Brand Management
Topics: Communication Management, Experience Marketing, Product & Brand Management
Topics: Experience Marketing, Service Marketing, Social & Non-Profit Marketing
Topics: Consumer Behaviour, Price Management, Product & Brand Management
C
Topics: Green Marketing, Retail & Channel Management, Social & Non-Profit Marketing
Topics: Communication Management, Customer Satisfaction, Customer Loyalty e Relationship Management, New Product & New Service Development
Topics: Green Marketing, Internet & Digital Marketing, Marketing Metrics, Price Management, Strategic Marketing
D
Topics: Communication Management, Retail & Channel Management, Sales Management
F
Topics: New Product & New Service Development, Product & Brand Management
G
Topics: Consumer Behaviour, Product & Brand Management, Social & Non-Profit Marketing
H
Topics: Internet & Digital Marketing, Marketing Metrics, New Product & New Service Development, Price Management
J
Topics: Industrial Marketing, Price Management, Service Marketing
K
Topics: Communication Management, Internet & Digital Marketing, Product & Brand Management
M
Topics: Consumer Behaviour, Product & Brand Management, Retail & Channel Management
Topics: Communication Management, Marketing Metrics, Strategic Marketing
Topics: Consumer Behaviour, Internet & Digital Marketing, Social & Non-Profit Marketing
O
Topics: Communication Management, Consumer Behaviour, Product & Brand Management
P
Topics: Customer Satisfaction, Customer Loyalty e Relationship Management, Industrial Marketing, Strategic Marketing
Topics: Customer Satisfaction, Customer Loyalty e Relationship Management, Product & Brand Management, Retail & Channel Management
Topics: Communication Management, Consumer Behaviour, Experience Marketing, Internet & Digital Marketing, Strategic Marketing
R
Topics: Communication Management, Internet & Digital Marketing, New Product & New Service Development, Product & Brand Management
Topics: International & Global Marketing, Marketing Metrics, New Product & New Service Development, Product & Brand Management, Strategic Marketing
Topics: Consumer Behaviour, Customer Satisfaction, Customer Loyalty e Relationship Management, Experience Marketing
S
Topics: Internet & Digital Marketing, Marketing Metrics, Price Management, Retail & Channel Management
Topics: Communication Management, Consumer Behaviour, Experience Marketing, New Product & New Service Development, Product & Brand Management
Topics: Green Marketing, Internet & Digital Marketing, Retail & Channel Management, Sales Management, Social & Non-Profit Marketing
T
Topics: Consumer Behaviour, Social & Non-Profit Marketing, Strategic Marketing
U
Topics: Communication Management, Consumer Behaviour, Product & Brand Management
V
Topics: Customer Satisfaction, Customer Loyalty e Relationship Management, Internet & Digital Marketing, Marketing Metrics, Retail & Channel Management, Strategic Marketing
Topics: Internet & Digital Marketing, Marketing Metrics, Retail & Channel Management
Topics: Consumer Behaviour, International & Global Marketing, Marketing Metrics
Y
Topics: Consumer Behaviour, Experience Marketing, Product & Brand Management
Z
Topics: Experience Marketing, Retail & Channel Management