Theses/Final Papers guidance of the Department of Marketing

Writing final paper/thesis represents a critical step in your educational experience. This is true both for the final papers referred to Bachelor Programs and especially for theses referred to Master of Science Programs.

In fact, when wrting the thesis, you can:

• identify a focus in which you may want to specialize your professional profile
• find a context in which you can apply what you have learned during your studies
• have the possibility to meet and interact with managers and consultants
• test and improve your critical attitude

* The interactive Guide for Producing the Final Paper is the starting point for BSc students who want to start thinking about how to structure their paper or who are getting ready to write it. Designed as a module-based course that covers the fundamental stages for 'building' a final paper, the interactive Guide is available starting from the second year of the program, in the yoU@B Student Diary in Graduation> How To: Useful Info for Graduation. For correct bibliographic citation in the paper, the The Guide for producing the Final Paper  should be accompanied by the Guide for Bibliographic Citation and Writing the Bibliography.

In this page, you can find information that we hope are useful to start your research project at your best. For further support, you can contact Prof.ssa Arianna Brioschi (BSc Programs) and Prof. Armando Cirrincione  (MSc Programs).

Regarding the administrative requirements, detailed information is available on the guide to the University:

• Bachelor Programs
• Masters of Science Programs

You can check the following guides designed by the Library to create your research strategy and find relevant resources and tools: Marketing, Bibliographic Research Skills, Writing your dissertation

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