Courses a.y. 2023/2024

Biographical note

I was born and raised in a tourism place. So, after a degree in Philosophy from Università Cattolica (Milano), I took a Master in Tourism Economics from Università Bocconi and a PhD in Hospitality and Tourism Management from University of Surrey (UK).


I am lecturer of Tourism Destination Management at Bocconi University and faculty at SDA, the Bocconi School of Management and I am currently director of the Bocconi Specialized Master Program in Tourism Economics (MET). I’ve been visiting professor at Temple University (Philadelphia, USA) and at various Italian Universities. I am consultant on tourism destination projects to public authorities and tourism organizations, member of the Italian Tourism Observatory (ENIT and Ministry of Tourism) and delegate to the Convention of the Alps for the Italian Ministry of the Environment. Former member of the Board of directors of the ‘Centro Internazionale di Arte e Cultura Palazzo Te’ (Mantova) and of Fabilia Group SpA.

Research interests

My research interests include tourism, regional development, cultural and creative industries, destination management and marketing.

Selected Publications

Antonioli, M., Mottironi, C.
Wine and food tourism and place identity: the strategic role of local networks
In Foroudi, P., Mauri, C., Dennis, C., Melewar, T.C. (Eds.). Place branding: Connecting tourist experiences to places. Oxford: Gower, Chapter 15, 2020

Antonioli, M. Magnani, A., Mottironi, C.
Culture, Creativity and Tourism Attractiveness: Towards a Common Policy. Differing Clusters and Patterns in European Cities
In Luger, K., Ripp, M. (Eds.). World Heritage, Place Making and Sustainable Tourism Towards Integrated Approaches in Heritage Management. Wien: StudienVerlag, pp. 53-66, 2020

Antonioli, M., Mottironi, C.
Smart City e Turismo
In Ferrari, G.F. (a cura di). Smart City. L’evoluzione di un’idea. Milano: Mimesis, pp. 225-246, 2020

Viganò, G., Antonioli, M., Mottironi, C.
Il turismo della montagna in un’ottica sostenibile: ruolo e nuove tendenze, indicatori e policy
XXIII-Rapporto-sul-Turismo-Italiano 2018-2019. Roma: Rogiosi Editore, pp. 609-626, 2019

Antonioli, M., Mottironi, C., Recla, A.
Analisi strategica della domanda turistica per il territorio di Milano Marittima-Cervia
XXII-Rapporto-sul-Turismo-Italiano 2017-2018. Roma: Rogiosi Editore, pp. 151-164, 2018

Antonioli, M., Mottironi, C.
Collana Pixel, Milano: EGEA, 2016

Antonioli, M., Mottironi, C., & Baggio, R.
Shopping as an urban tourism determinant: technological tools for its promotion
In R. Garibaldi (Ed.), Il Turismo Culturale Europeo. Città Ri-Visitate. Milano: FrancoAngeli, pp. 208-217, 2014

Antonioli, M., Mottironi, C.
Planning and management of European rural territories
in Costa, C., Panyik. E., & Buhalis, D. (Eds) ‘European Tourism Planning and Organisation Systems Vol.I. New Perspectives and Emerging Issues’. Channel view publications, Bristol: UK, 2013

Mottironi, Cristina; Antonioli, Magda
Tourist destination competitiveness: the role of cooperation

Antonioli, Magda; Mottironi, Cristina
Turismo e territorio: la competitività delle destinazioni turistiche
Prodotto, consumatore e politiche di mercato quarant'anni dopo, 2012

Sartori, A., Mottironi, C., Antonioli, M.
Internal stakeholder-based brand equity for tourism destination marketing: an empirical study
Journal of Vacation Marketing, 18(4), pp. 327-340, 2012

Baggio, R., Mottironi, C.
A regional review on Italy
Goodfellows Publishers, p. 2-25, 2012

Antonioli, Magda; Baggio, Rodolfo; Mottironi, Cristina
Technological aspects of public tourism communication in Italy