DEBORAH CAROLINA RACCAGNI
Courses a.y. 2021/2022
11727 MARKET STRATEGY & PLANNING
11902 EVENT AND MEGA EVENT MANAGEMENT AND CREATIVE INDUSTRIES
20167 PRODUCT INNOVATION AND MARKET CREATION
20475 EVENT AND MEGA EVENT MANAGEMENT AND CREATIVE INDUSTRIES
20675 STRATEGIC MARKETING AND ANALYTICS - MODULO 2 / STRATEGIC MARKETING AND ANALYTICS - MODULE 2
30499 DIGITAL MARKETING LAB
Degree in Business Administration, Università Bocconi (2002). PhD in Business Administration and Management, Università Bocconi (2008).
Lecturer in Marketing at Bocconi University Marketing Department. Deputy Director to the Master of Science in Marketing Management and affiliate at CERMES, Centre for Research on Marketing & Services of Bocconi University. She is Affiliate Professor of Marketing at Marketing Area SDA Bocconi, School of Management.
She served as Adjunct Professor in Marketing at Franklin College University in Lugano (CH) (2011-2013) ; Research Fellow at Università degli Studi Roma Tre (2010) and Research Fellow at Bocconi University (2007-2010)
Customer Knowledge Management: Collaborative Approach Implementation and Value Creation.
Internet Marketing; Innovation and Technology management
Busacca B., Chizzoli C., Raccagni D., (2014) Customer Value Analysis. Problems and Applications, Egea.
Vicari S., Cillo P., Raccagni D. (2013) Product Inovation. Egea.
Vicari S., Cillo P., Raccagni D. (2012) New Product Development and Market Creation. Egea Tools.
“Web-based Product Innovation: Past Research, Current Findings, and Managerial Implications” (co-authors E. Prandelli and G.Verona). California Management Review. Vol 48(4):109-135. Summer issue.
“Il ruolo del Web ai fini del coinvolgimento del cliente nei processi di innovazione: una rilevazione empirica“ (co-authors E. Prandelli and G.Verona). Micro&Macro Marketing.