Courses a.y. 2021/2022
11720 MARKETING SCIENCE
12098 MARKET RESEARCH IN THE ARTS
20460 INTERNET, PUBLISHING AND MUSIC
40181 MARKETING THEORY
Born on September 2nd, 1969
Full Professor, Marketing Department
NP Paribas Endowed Chair in Marketing & Service Analytics
Degree in Business Administration, Università Bocconi. Visting Researcher, London School of Economics and Political Sciences, UK (1997). PhD in Business Administration and Management. University of Pavia, ITA (1999). Summer Courses, MSc Social Science Data Analysis, University of Essex, UK (2003 and 2005). Visting Professor, University of California at Irvine, US (2003 and 2006). Associate Professor of Marketing, Bocconi University (2004-2011). Full Professor of Marketing, Bocconi University (2012-). Head of Department (2013-2019). BNP Paribas Endowed Chair in Marketing & Service Analytics (2018 -).
Service marketing. Consumption of cultural goods (e.g., music). Product and service innovation.
Among the most recent publications:
Kim, C., Kannan, PK., Trusov M., Ordanini, A. (forthcoming). Modeling Dynamics in Crowdfunding. “Marketing Science”
Colm, L., Ordanini, A., Bornemann, T. (forthcoming). Dynamic Governance Matching in Solution Development. “Journal of Marketing”
Ordanini, A., Nunes, J.C., Nanni, A. (2018). The Featuring Phenomenon in Music: How Combining Artists of Different Genres Increases a Song’s Popularity. “Marketing Letters”, 29(4), 485-499. [Featured in Rolling Stones US, Feb 5th 2019]
Colm L., Ordanini, A. , Parasuraman A. (2017). When Service Customers Do Not Consume in Isolation: A Typology of Customer Copresence Influence Modes (CCIMs). “Journal of Service Research”, forthcoming.
Valsesia F., Nunes, J.C., Ordanini, A. (2016). What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (but Not Liking). “Journal of Consumer Research”, 42(6), 897-914.
Ordanini, A., Nunes, J.C. (2016). From Fewer Blockbusters by More Superstars to More Blockbusters by Fewer Superstars: How Technological Innovation Has Impacted Convergence on the Music Chart. “International Journal of Research in Marketing”, 33(2), 297-313.
Nunes, J.C., Ordanini, A., Valsesia F. (2015). The power of repetition: repetitive lyrics in a song increase processing fluency and drive market success. “Journal of Consumer Psychology”, 25(2), 187-199
Ordanini, A., Parasuraman, A., Rubera G. (2014). When the Recipe Is More Important Than the Ingredients: A Qualitative Comparative Analysis (QCA) of Service Innovation Configurations. “Journal of Service Research”, 17(2), 134-149
Ordanini A., Miceli L., Pizzetti M., Parasuraman A. (2011). Crowd-Funding: Transforming Customers into Investors through Innovative Service Platforms. “Journal of Service Management”, 22(4), 443-470
Ordanini A., Parasuraman A. (2011). Service Innovation Viewed through a Service-Dominant-Logic Lens: A Conceptual Framework and Empirical Analysis. “Journal of Service Research”, 14, 3-23 [premiato come Best Paper JSR 2011]