ELISABETTA MERLO
Associate Professor
Department of Social and Political Sciences
Courses a.y. 2022/2023
20125
CHANNEL MARKETING (Evoluzione del commercio, analisi e progettazione) / CHANNEL MARKETING (Trade evolution, analysis and planning)
30067 STORIA ECONOMICA / ECONOMIC HISTORY
30067 STORIA ECONOMICA / ECONOMIC HISTORY
Courses previous a.y.
I teach "Economic History" for the undergraduate students and Channel Marketing (Trade evolution, analysis and planning) at the MSc level.
Biographical note
I am Associate Professor of Economic History. I hold a Ph.D. in Economic and Social History from Bocconi University. I am affiliated at ICRIOS - The Invernizzi Center for Research on Innovation, Organization, Strategy and Entrepreneurship (Bocconi University)
Research interests
My research interests include the history of the Italian fashion, of the Italian fashion industry and of the Italian fashion companies.
Selected Publications
Merlo, Elisabetta; Perugini, Mario
Making italian fashion global: brand building and management at Gruppo Finanziario Tessile (1950s‒1990s)
BUSINESS HISTORY, 62(1): 42-69, 2020
Making italian fashion global: brand building and management at Gruppo Finanziario Tessile (1950s‒1990s)
BUSINESS HISTORY, 62(1): 42-69, 2020
Merlo Elisabetta
Le origini industriali del sistema moda italiano
La formazione del sistema moda italiano. Industria, istituzioni, innovazioni e family business, Roma: Edizioni Nuova Cultura, pp. 41-62, 2020
Le origini industriali del sistema moda italiano
La formazione del sistema moda italiano. Industria, istituzioni, innovazioni e family business, Roma: Edizioni Nuova Cultura, pp. 41-62, 2020
Merlo Elisabetta; Perugini Mario
The determinants of the emergence of Turin as the first capital of Italian Fashion Industry (1900–1960)
FASHION THEORY, 24(3): 325-348, 2020
The determinants of the emergence of Turin as the first capital of Italian Fashion Industry (1900–1960)
FASHION THEORY, 24(3): 325-348, 2020
Binda, Veronica; Merlo, Elisabetta
Trends in the fashion business: Spain and Italy in comparison, 1973–2013
ENTERPRISE & SOCIETY, 21 (1), pp. 79-109, 2020
Trends in the fashion business: Spain and Italy in comparison, 1973–2013
ENTERPRISE & SOCIETY, 21 (1), pp. 79-109, 2020
Merlo E.
Giorgio Armani. L’impresa italiana
Vol. 1, Le storie, Roma: Istituto Poligrafico dello Stato, pp. 686-689, 2020
Giorgio Armani. L’impresa italiana
Vol. 1, Le storie, Roma: Istituto Poligrafico dello Stato, pp. 686-689, 2020
Merlo E., Belfanti C. M.
Fashion, product innovation, and consumer culture in the late 19th century: “Alle Città d’Italia” department store in Milan
Journal of Consumer Culture, published on line 14 Sep. 2019, 2019
Fashion, product innovation, and consumer culture in the late 19th century: “Alle Città d’Italia” department store in Milan
Journal of Consumer Culture, published on line 14 Sep. 2019, 2019
Merlo E., Trevisano N.
Lo stile italiano nelle carte. Inventario dell'archivio storico della Camera nazionale della moda italiana (1958-1989)
Roma: Istituto Poligrafico dello Stato, 2018
Lo stile italiano nelle carte. Inventario dell'archivio storico della Camera nazionale della moda italiana (1958-1989)
Roma: Istituto Poligrafico dello Stato, 2018
Merlo, Elisabetta
Italian luxury goods industry on the move: SMEs and global value chains
Global luxury, pp. 39-63, 2017
Italian luxury goods industry on the move: SMEs and global value chains
Global luxury, pp. 39-63, 2017