Courses a.y. 2022/2023
30376 COMMUNICATION AND CULTURAL CONSUMPTION DECISIONS
30602 CONSUMER INSIGHTS
I am an Assistant Professor in the Marketing Department. I earned a Ph.D. in Marketing from New York University in 2022. My research interests lie in the area of prediction bias, consumption experiences, and judgment and decision making. In particular, my primary research examines why people fail to accurately predict their consumption and how this can lead to suboptimal decisions.
Judgment and decision making