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CEDRIC GUTIERREZ MORENO

CEDRIC GUTIERREZ MORENO
Assistant Professor
Department of Management and Technology

Courses a.y. 2022/2023

20659 DATA ANALYSIS FOR MANAGERIAL DECISION MAKING
30060 ECONOMIA AZIENDALE E GESTIONE DELLE IMPRESE / MANAGEMENT
41014 BEHAVIORAL STRATEGY

Biographical note

My research primarily focuses on understanding the behavioral mechanisms of market entry and dynamics. I explore the effects of temporal preferences and attitudes toward ambiguity on (entrepreneurial) entry. I am also interested in the effects of behavioral traits and external interventions on gender differences in the decision to enter labor markets. In a related stream of work, I explore the effect of behavioral mechanisms (perception of loss or inequity) on incentive systems. Empirically, I mostly use methodologies and models from experimental economics and decision sciences.


About

In a recent paper published at the Strategic Management Journal, we show that former leaders in a competition (e.g., sales contests, innovation challenges) try harder: those that are displaced from a prize-eligible position exert more effort in subsequent rounds, compared with identically placed rivals who have never led. Our results, which suggest that setbacks can be motivational, have implications for the optimal design of dynamic competitions.


Research interests

Entrepreneurial/Managerial decision-making; Behavioral strategy; Market entry; Incentives;  Competitiveness; Overconfidence; Temporal preferences; Decision under uncertainty; Experimental methods.


Working papers

Cedric Gutierrez Moreno, Donal Crilly and Randolph Sloof
When the future feels further away: Temporal preferences, time investments, and entry into entrepreneurship


Cedric Gutierrez Moreno, Mohammed Abdellaoui and Han Bleichrodt
Overconfidence behavior: Beliefs or ambiguity attitude?


Cedric Gutierrez Moreno and Emmanuel Kemel
Measuring natural source dependence


Cedric Gutierrez Moreno and Chen Li
Why do people choose gender congruent careers: an ambiguous story?


Selected Publications

Gutierrez Moreno, Cédric; Obloj, Tomasz; Frank, Douglas
Better to have led and lost than never to have led at all? Lost leadership and effort provision in dynamic tournaments
STRATEGIC MANAGEMENT JOURNAL, 2021

Gutierrez Moreno, Cedric; Åstebro, Thomas; Obloj, Tomasz
The impact of overconfidence and ambiguity attitude on market entry
ORGANIZATION SCIENCE, 2020

Di Stefano, Giada; Gutierrez Moreno, Cédric
Under a magnifying glass: on the use of experiments in strategy research
STRATEGIC ORGANIZATION, 2019