CEDRIC GUTIERREZ MORENO

PhD in Strategy and Management from HEC Paris. Master of Business Administration from EM Lyon Business School. MS in Electrical Engineering from INSA Lyon. 

I am an Assistant Professor in the Department of Management and Technology at Bocconi University.

My research interests are situated at the intersection of behavioral decision making, entrepreneurship and strategy.

My work explores the behavioral foundations of entry into entrepreneurship and incentive contracts. I examine how behavioral mechanisms (e.g. ambiguity aversion, perception of time, reference dependence) and cognitive biases (e.g. overconfidence) influence entrepreneurs and managers’ willingness to take risk. Empirically, I use methodologies and models from experimental economics and decision sciences.

My research has been published in Organization Science, the Strategic Management Journal, the Journal of Risk and Uncertainty and Strategic Organization.

My research has been recognized by the 2016 Best Empirical Paper Award of the Entrepreneurship Division at the Academy of Management and the 2018 Best Dissertation Award (2nd place) at INFORMS Technology, Innovation Management and Entrepreneurship.

I also serve on the editorial board of Strategic Management Journal.

Entrepreneurial/Managerial decision-making; Market entry; Organizational design; Experimental methods; Overconfidence; Time preference; Decision under uncertainty.

"Better to Have Led and Lost Than Never to Have Led at All? Lost Leadership and Effort Provision in Dynamic Tournaments”. Strategic Management Journal, forthcoming (with Tomasz Obloj and Douglas Frank).

"The Impact of Overconfidence and Ambiguity attitude on market entry.", Organization Science, 31(2), 308-329 (with Thomas Åstebro and Tomasz Obloj).

"Under a Magnifying Glass: On the Use of Experiments in Strategy Research.", Strategic Organization, 17(4), 497-507 (with Giada Di Stefano).

“Temporal Discounting of Gains and Losses of Time: An Experimental Investigation.”, Journal of Risk and Uncertainty, 57(1), 1-28 (with Mohammed Abdellaoui and Emmanuel Kemel).