Facebook pixel
Foto sezione
Logo Bocconi


Foto Vosgerau
Full Professor
Department of Marketing

Personal page

Courses a.y. 2022/2023


Courses previous a.y.

Biographical note

BSc and MSc in Psychology, with Philosophy minor, Konstanz University (Germany), 1999
M. Sc. in Management, INSEAD (France), 2002
Ph.D. in Management (specialization in Marketing), INSEAD (France), 2005

Academic CV

2005-11    Assistant Professor of Marketing, Tepper School of Business, Carnegie Mellon University, USA

2007-13    Courtesy Appointment in the Department of Social and Decision Sciences, Carnegie Mellon University, USA

2008    Visiting faculty at the Rady School of Management, University of California San Diego, USA

2010-12    Co-Director of the Center for Behavioral and Decision Research, Carnegie Mellon University

2011-13    Associate Professor of Marketing, Tepper School of Business, Carnegie Mellon University, USA

2012    Visiting faculty at the Recanati School of Business, Tel Aviv University, Israel

2013-15    Full Professor of Marketing, School of Economics and Management, Tilburg University, Netherlands

2015-    Full Professor of Marketing, Bocconi University, Milan, Italy

Research areas

Decision making under uncertainty, consumer behavior, self-control, research methodology



For a complete list of publications (with PDFs), please click on Personal Page above. Below is a list of the most recent publications.

Vosgerau, Joachim, Irene Scopelliti, and Young Eun Huh (2020), “Exerting Self-Control ≠ Sacrificing Pleasureforthcoming in the Journal of Consumer Psychology (invited research dialogue).

Scopelliti, Irene, Joachim Vosgerau, and Young Eun Huh (2020), “Response to Commentaries on Exerting Self-Control ≠ Sacrificing Pleasureforthcoming in the Journal of Consumer Psychology.

Vosgerau, Joachim, Uri Simonsohn, Leif Nelson, and Joseph Simmons (2019), “99% Impossible: A Valid, or Falsifiable, Internal Meta-Analysis,” Journal of Experimental Psychology: General, 148(9), 1628-1639.

John, Leslie K., George Loewenstein, Alessandro Acquisti, and Joachim Vosgerau (2018), “When and Why Randomized Response Techniques (Fail to) Elicit the Truth,” Organizational Behavior and Human Decision Processes, 148, 101–123.

Vosgerau, Joachim, and Eyal Pe’er (2018), “Extreme Malleability of Preferences: Absolute Preference Sign Changes under Uncertainty”, Journal of Behavioral Decision Making, 1-9. https://doi.org/10.1002/bdm.2088.

Brandimarte, Laura, Joachim Vosgerau, and Alessandro Acquisti (2018) "Differential Discounting and the Present Impact of Past Information," Journal of Experimental Psychology: General147(1), 74-92

Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016), “Selective Sensitization: Consuming a Food Activates a Goal to Consume its Complements”, Journal of Marketing Research, 53(6), 1034-1049.

Huh, Young Eun, Joachim Vosgerau, and Carey K. Morewedge (2016), “More Similar but Less Satisfying: Comparing Preferences for and the Efficacy of Within- and Cross-Category Substitutes for Food”, Psychological Science, 27(6), 894-903.

Scopelliti, Irene, George Loewenstein, and Joachim Vosgerau (2015), “You call it ‘Self-Exuberance’, I call it ‘Bragging’. Miscalibrated Predictions of Emotional Responses to Self-Promotion”, Psychological Science, 26(6), 903–914.

Huh, Young, Joachim Vosgerau, and Carey Morewedge (2014), “Social Defaults: Observed Choices Become Choice Defaults”, Journal of Consumer Research, 41(3), 746-760.

Buechel, Eva C., Jiao Zhang, Carey K. Morewedge, and Joachim Vosgerau (2014), “More Intense Experiences, Less Intense Forecasts: Why People Overweight Probability Specifications in Affective Forecasts”, Journal of Personality and Social Psychology, 106(1), 20-36.

Pe’er, Eyal, Joachim Vosgerau, and Alessandro Acquisti (2013), “Reputation as a Sufficient Condition for Data Quality on Amazon Mechanical Turk”, Behavior Research Methods, DOI: 10.3758/s13428-013-0434-y

Yang, Yang, Joachim Vosgerau, and George Loewenstein (2013) “Framing Influences Willingness to Pay but not Willingness to Accept”, Journal of Marketing Research, 50(6), 725-38.

Morewedge, Carey, Young Eun Huh, and Joachim Vosgerau (2010), “Thought for Food: Imagined Consumption reduces Actual Consumption”, Science, 330 (December 10), 1530-1533.

Messner, Claude, and Joachim Vosgerau (2010), “Cognitive Inertia and the Implicit Association Test”, Journal of Marketing Research, 47(April), 374-386.