Courses a.y. 2023/2024
10787 ADVERTISING & MEDIA PLANNING
30585 COMMUNICATION AND ADVERTISING LAB
Biographical note
Graduated from Bocconi University, PhD in Business Administration and Management, after a short experience teaching at Polytechnical University in Milan I joined the Marketing Department at Bocconi University where I have been teaching graduate and undergraduate courses since 2002.
Research interests
Semiotics applied to marketing, Communication and Advertising
Working papers
Brioschi, Arianna; A. Zannin
Semiotica per il Marketing: un matrimonio inconsueto” (Semiotics and Marketing: an unconventional marriage)
Semiotica per il Marketing: un matrimonio inconsueto” (Semiotics and Marketing: an unconventional marriage)
Selected Publications
Brioschi, Arianna
La Comunicazione di Marketing
Valdani E. (ed.) “Marketing Management” 2nd edition, Egea, 2017
La Comunicazione di Marketing
Valdani E. (ed.) “Marketing Management” 2nd edition, Egea, 2017
Brioschi, Arianna; V. Fornari
Product Management
Valdani E. (ed.) “Marketing Management” 2nd edition, Egea, 2017
Product Management
Valdani E. (ed.) “Marketing Management” 2nd edition, Egea, 2017
Brioschi, Arianna
Is luxury selling Dreams? The Role of Advertisement in Shaping Luxury Brands’ Meaning
J.E. Schroeder, M. Salzer-Mörling (eds.) “Brand Culture”, Routledge, 2015
Is luxury selling Dreams? The Role of Advertisement in Shaping Luxury Brands’ Meaning
J.E. Schroeder, M. Salzer-Mörling (eds.) “Brand Culture”, Routledge, 2015
Brioschi, Arianna; A. Uslenghi
White Space. Idee non convenzionali sulla comunicazione
Egea, 2015
White Space. Idee non convenzionali sulla comunicazione
Egea, 2015