GUIDES TO THE UNIVERSITY

2010-2011 A.Y.

Master of Science Programs (2-y)



2.2.5.4.3. Product and service management

The major structure includes:

a) 2 courses chosen from among the following: 

Code

Educational activity

English translation

Language of instruction

Semester

CP

 

Note

20307

Industrial marketing

 

ENG

I

6

   

20309

Marketing dei servizi

Services marketing

ITA

I

6

   

20311

Marketing internazionale

International marketing 

ITA

ENG

I

II


6

   

20303

Marketing metrics

 

ITA

II

6

   

20312

Pricing

 

ITA

I

6

   

b) 1 course chosen from among the following: 

Code

Educational activity

English translation

Language of instruction

Semester

CP

Note

 

20304

Advanced customer management

 

ENG

II

6

   

20302

Advertising management

 

ITA

II

6

   

20238

Communication events and entertainment industries

 

ENG

II

6

   

20305

Culture, media e consumo

Cultures, media and consumption

ITA

I

6

   

20233

Data mining

 

ITA

I

6

   

20306

Distribution networks and international retailing

 

ENG

I

6

   

20318

Green marketing

 

ENG

I

6

   

20338

Management delle imprese di moda: i processi operativi

Management of fashion companies: operational processes

ITA

I

6

   

20241

Management of design

 

ENG

II

6

   

20310

Marketing esperienziale

Experiential marketing

ITA

II

6

   

20311

Marketing internazionale

International marketing 

ITA

ENG

I

II


6

   

20234

Population dynamics and economics

 

ENG

I

6

   

20329

Project management

 

ENG

II

6

   

20313

Sales and key account management

 

ENG

I

6

   

20314

Semiotica applicata al marketing

Marketing applied semiotics

ITA

I

6

   

20315

Store management

 

ITA

II

6

   

20348

Supply chain management

 

ENG

I

6

   

20316

Topics in E-marketing and E-commerce - Advanced

 

ENG

I

6

   

20317

Trade marketing and category management

 

ITA

I

6

   


c) 1 course freely chosen from among the electives of MSc programs.


Last change 22/07/2010 15:40




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