The major structure includes:
a) 2 courses chosen from among the following:
|
Code
|
Educational activity
|
Language of instruction
|
Semester
|
CP
|
|
Note
|
|
20304
|
Advanced customer management
|
ENG
|
II
|
6
|
|
|
|
20306
|
Distribution networks and international retailing
|
ENG
|
I
|
6
|
|
|
|
20313
|
Sales and key account management
|
ENG
|
I
|
6
|
|
|
|
20315
|
Store management
|
ITA
|
II
|
6
|
|
|
|
20317
|
Trade marketing and category management
|
ITA
|
I
|
6
|
|
|
b) 1 course chosen from among the following:
|
Code
|
Educational activity
|
English translation
|
Language of instruction
|
Semester
|
CP
|
|
Note
|
|
20302
|
Advertising management
|
|
ITA
|
II
|
6
|
|
|
|
20238
|
Communication events and entertainment industries
|
|
ENG
|
II
|
6
|
|
|
|
20305
|
Culture, media e consumo
|
Cultures, media and consumption
|
ITA
|
I
|
6
|
|
|
|
20233
|
Data mining
|
|
ITA
|
I
|
6
|
|
|
|
20318
|
Green marketing
|
|
ENG
|
I
|
6
|
|
|
|
20307
|
Industrial marketing
|
|
ENG
|
I
|
6
|
|
|
|
20338
|
Management delle imprese di moda: i processi operativi
|
Management of fashion companies: operational processes
|
ITA
|
I
|
6
|
|
|
|
20241
|
Management of design
|
|
ENG
|
II
|
6
|
|
|
|
20309
|
Marketing dei servizi
|
Services marketing
|
ITA
|
I
|
6
|
|
|
|
20310
|
Marketing esperienziale
|
Experiential marketing
|
ITA
|
II
|
6
|
|
|
|
20311
|
Marketing internazionale
|
International marketing
|
ITA
ENG
|
I
II
|
6
|
|
|
|
20303
|
Marketing metrics
|
|
ITA
|
II
|
6
|
|
|
|
20234
|
Population dynamics and economics
|
|
ENG
|
I
|
6
|
|
|
|
20312
|
Pricing
|
|
ITA
|
I
|
6
|
|
|
|
20329
|
Project management
|
|
ENG
|
II
|
6
|
|
|
|
20314
|
Semiotica applicata al marketing
|
Marketing applied semiotics
|
ITA
|
I
|
6
|
|
|
|
20348
|
Supply chain management
|
|
ENG
|
I
|
6
|
|
|
|
20316
|
Topics in E-marketing and E-commerce Advanced
|
|
ENG
|
I
|
6
|
|
|
c) 1 course freely chosen from among the electives of MSc programs.
