Info
Foto sezione
Logo Bocconi

GUIDES TO THE UNIVERSITY

2019-2020 A.Y.
World Bachelor in Business



2.
PROGRAM STRUCTURE WBB

Program Director:
Amelia Compagnoni
Field of study:
Management (no. L-18, Ministerial Decree 16 March 2007)
Last change 22/03/2019 12:00

2.1.
Educational Objectives

The World Bachelor in Business is taught entirely in English and has been jointly designed by Bocconi University, USC University of Southern California, Marshall School of Business (Los Angeles) and HKUST Hong Kong University of Science and Technology. Upon completion of studies, students will earn a degree from each institution (triple degree).
The program covers four years of study: the Italian degree is three-year-long, while the foreign degrees last four years.
WBB aims to develop a business and management curriculum through real-world experience on three continents, rather than dealing with global content through a local experience.
Nowadays, Asia, Europe and North America are the major players in the world in terms of economic, cultural and social openings, and connections are likely to be closer and closer in the forthcoming years.
Future managers and business people are expected to have a deep understanding of the economy, society and culture of these crucial regions, in order to find the best job opportunities at global level.
WBB graduates will be highly acquainted with the global market and capable of innovations, thus meeting the demand for young managers with international training, emerging from the business world.


The World Bachelor in Business (WBB) has the following specific objectives:
1. Provide solid multidisciplinary foundations in:

  • management, in line with world’s best standards
  • economics, law and quantitative sciences, integrating the management core towards the most effective application of business skills

2. Develop competencies aimed at mastering IT tools and two EU languages, for effective and efficient operation in a professional context.
3. Distinguish the educational path with:

  • a broad preparation focused on business-government relations, international relations and country-specific cultural themes
  • courses dealing with business ethics, social responsibility, respect for diversity and multiculturalism
  • seminars on doing business in Asia, Europe and the US
  • basics of Chinese language.
4. Integrate the educational path with:

  • General education courses and seminars (among the mandatory requirements for foreign degrees), dealing with country-specific topics such as culture, traditions, language, social issues
  • seminars aimed at developing soft skills needed to meet the global job market demands
  • workshops and field trips designed to favor the acquaintance with business environment in the US, Europe and Asia.

 

The WBB program will be multidisciplinary, international, multi-comprehensive and comparative, and the student experience will be enriched by exposure to cultural, historical, social and linguistic aspects, key factors for professional success in a globalized world.
Last change 22/03/2019 12:00

2.2.
Professional Opportunities for Graduates

WBB graduates are expected to enter the job market soon after graduation; indeed, the program aims to offer a prompt and full immersion in all the main topics related to business with a comparative and comprehensive approach. Graduates will be awarded three degrees, officially accepted in the home country as well as in the other two countries.
After their first work experiences, graduates may also apply to post-graduate/MBA programs.

Thanks to their management curriculum and the wide-ranging international experience, WBB graduates will typically access the labor market working as top manager assistants in the main areas of multinational corporations or global-oriented companies (managerial accounting, finance and control, marketing, sales and acquisitions, organization).

Last change 22/03/2019 12:00

2.3.
Description of the Educational Path

The World Bachelor in Business is an international program, entirely taught in English, which provides student’s attendance of the first, second and third year respectively at USC, HKUST and Bocconi.
The last year can be attended by the student in one of three universities in order to allow the choice of the labor market (the US, Europe and Asia) in which the student prefers to start his/her own career path.
The program is focused on business and economics, with the possibility of examining specific issues depending on the location of study. The program also provides a well-rounded education, giving an opportunity for students, especially during the first two years of the program, to integrate business studies with humanities subjects.

The first year at USC is introductory: training activities are planned for the achievement of foreign qualifications (General Education and activities for the development of the main soft skills) and basic activities for the achievement of the Italian title (knowledge of mathematics and economics).

During the second year of studies, in Hong Kong, students come into contact with the Asian market context; most of the courses provided (in the fields of economic, business, quantitative studies) is aimed at achieving all three academic qualifications and only some training activities are linked with the fulfillment of the requirements of the partner universities (General Education).

The third year, at Bocconi, is characterized by courses of business, financial, economic and legal field (aimed at achieving all three academic qualifications) with a focus on the Italian and European context.

The fourth year, attended the university chosen by the student, includes majors in parallel with the three universities. There are compulsory courses in business and legal fields, aimed at achieving all three qualifications.

In addition to the basic courses, characteristic and related courses, the study plan to achieve the Italian degree includes the following educational activities:
• Courses chosen by the student (in the last year of studies)
• For the knowledge of two languages of the European Union (first language in the 1st year at USC, second language in the 3rd year at Bocconi)
• For developing skills for entering the world of work:

 o Computer skills and Chinese language and culture (2nd year HKUST)
 o Seminars to understand the European, American and Asian markets (1st, 2nd and 3rd year)
• For writing the final paper (last year).

Last change 22/03/2019 12:00

2.4.
Program Structure

   
2.4.1.
Program Structure of the First, Second and Third Years of Studies

 

First year of studies - University of Southern California (a.y. 2017/2018) 

 

 

I semester

       

Educational activities

Bocconi course equivalent

Language of instruction

Local credit points

ECTS

Marketing Fundamentals

30015 Marketing

ENG

4

6

Writing and Critical Reasoning or Writing - Thematic Approaches

-

ENG

 

4

-

Fundamental Principles of the Calculus or
Calculus I or
Calculus II or
Elementary Probability and Statistics or
Calculus III
 30374 - Mathematics - Module 1 (General) ENG  4  6

II semester

       

Educational activities

Bocconi course equivalent

Language of instruction

Local credit points

ECTS

Microeconomics for Business

30386 - Microeconomics for Business

ENG

 

4

8

Advanced Writing

30301 English (First language)

ENG

4

6

3 General Education courses

-

ENG

12

-

Total credit points for the first year of studies

32

26

 


Second year of studies - Hong Kong University of Science and Technology (a.y. 2018/2019)

 

 

 

I semester

       

Educational activities

Bocconi course equivalent

 

Language of instruction

Local credit points

ECTS

Macroeconomics

30354 - Macroeconomics for Business

ENG

 

3

6

Organizational Behavior and Leadership

 

 

 

4

 

Principles of Accounting I

30363 - Accounting - Module 1 (Financial Accounting)

ENG

 

3

6

Chinese Communications

30356 - Chinese Communications

CHINESE

3

6

1 General Education course

-

ENG

3

-

Healthy Lifestyle

                          -

ENG

-

   -

II semester

       

Educational activities

 

Bocconi course equivalent

Language of instruction

Local credit points

ECTS

Understanding Business in Asia

30355 - Understanding Business in Asia

ENG

 

3

4

Intro to Information Systems

30357 - Computer Skills for Management

ENG

 

3

4

Business Statistics

30358 - Statistics

ENG

3

6

Operations Management

30359 - Sustainable Operations Management

ENG

 

3

6

Seminar in Asia’s business

-

ENG

-

-

1 General Education course in Humanities

30360 - Humanities (Global Culture and Traditions)

ENG

 

3

6

         

Total credit points for the second year of studies

31

44

 

 Third year of studies Bocconi (a.y. 2019/2020) 

 

 

I semester

       

Educational activities

 

Language of instruction

Local credit points

ECTS

30375 - Mathematics - Module 2 (Applied)

ENG

3

6

30430 - Law - Module 1 (Public Law)

ENG

3

6

30364 - Accounting - Module 2 (Managerial Accounting)

ENG

3

6

30372 - Global History

ENG

3

6

30367 - Finance - Module 1 (Financial Markets and Institutions)

ENG

3

6

II semester

 

       

Educational activities

Language of instruction

 

Local credit points

ECTS

30431 - Law - Module 2 (Private Law)

ENG

3

6

30366 - Finance - Module 2 (Corporate Finance)

ENG

3

6

30056 - European Economic Policy

ENG

3

6

30444 - Public Management (Business Government Relations)

ENG

3

6

30361 - Doing business in Europe (seminar)

ENG

1

2

Second language

 

3

6

Total credit points for the third year of studies

31

62

 

Notes


Modules:

 

  • code 30374 ‘Mathematics - Module 1 (General)’ and code 30375 ‘Mathematics - Module 2 (Applied)’ are respectively the first and the second module of the course code 30373 ‘Mathematics’;
  • code 30363 ‘Accounting - Module 1 (Financial Accounting)’ and code 30364 ‘Accounting - Module 2 (Managerial Accounting)’ are respectively the first and the second module of the course code 30362 ‘Accounting’;
  • code 30430 ‘Law - Module 1 (Public Law)’ and code 30431 ‘Law - Module 2 (Private Law)’ are respectively the first and the second module of the course code 30429 ‘Law’;
  • code 30367 ‘Finance - Module 1 (Financial Market Institution)’ and code 30366 ‘Finance - Module 2 (Corporate Finance)’ are respectively the first and the second module of the course code 30365 ‘Finance’.


Courses divided into modules are officially passed (and can be recorded in the student academic career and certified) only after passing both modules’ examinations. The final grade is the grade point average of the two marks, which is the credit points for the course. The average is rounded up if decimals are equal or higher than 5, rounded down if they are lower than 5.  
 

Foreign languages

Detailed information on how to choose the second foreign language can be found in "Foreign Languages".
The educational activities referred to years of studies taught at partner universities can be subject to possible changes.

Last change 22/07/2019 10:22

2.4.2.
Program Structure of the Fourth Year of Studies (a.y. 2019/2020)

Fourth year of studies option 1 University of Southern California

I semester

       

Academic activities

 

Bocconi course equivalent

 

Language of instruction

Local credit points

ECTS

Strategic Management

30012 - Business Strategy

ENG

4

8

Communication Strategy in Business

30223 - Marketing Communication

ENG

4

6

Social and Ethical Issues in Business

30296 - Global Sustainability Strategy

ENG

4

6

Elective 1

Elective 1

 

4

6

II semester

       

Academic activities

Bocconi course equivalent

Language of instruction

Local credit points

ECTS

Introduction to the Legal Environment of Business or
International Business Law

30058 - Comparative Business and European Law

ENG

4

6

Elective 2

Elective 2

 

4

6

Elective 3

Elective 3 or Directed Internship as an alternative

 

4

6

Data analysis for decision making

Final paper

 

2

4

Directed Research

 

2

Total of credit points provided for the fourth year

32

48

 


Fourth year of studies option 2 Hong Kong University of Science and Technology 

I semester

 

 

 

 

Academic activities

Bocconi course equivalent

Language of instruction

Local credit points

ECTS

Corporate Strategy

30012 - Business Strategy

ENG

4

8

Best Practices in Corporate Communication

30223 - Marketing Communication

ENG

4

6

Business Ethics and Policy

30296 - Global Sustainability Strategy

ENG

2

6

Elective 1

Elective 1

 

4

6

II semester

 

 

 

 


Academic activities

 

Bocconi course equivalent

Language of instruction

Local credit points

ECTS

Function of Law in Society and Business or Intellectual Property Law

30058 - Comparative Business and European Law

ENG

3

6

Elective 2

Elective 2

 

4

6

Elective 3

Elective 3 or Directed Internship as an alternative

 

4

6

Capstone project

Final paper

 

4

4

Total of credit points provided for the fourth year

 (HKUST)

29

48


Fourth year of studies option 3: Bocconi

 

 I semester

 

 

 

 

Academic activities

Language of instruction

Local credit points

ECTS

30223 Marketing Communication

ENG

3

6

30296 - Global Sustainability Strategy

ENG

3

6

Elective 1

ENG

/ITA

3

6

II semester

 

 

 

 

Academic activities

Language of instruction

Local credit points

ECTS

30012 - Business Strategy ENG 4 8

30058 - Comparative Business and European Law

ENG

3

6

Elective 2

ENG

/ITA

3

6

Elective 3 or Directed Internship as an alternative

ENG

/ITA

3

6

Final Paper

 

2

4

Total of credit points provided for the fourth year (Bocconi)

24

48


Electives
 

The positioning of elective courses in the first or second semesters is merely a suggestion. Students can choose how to allocate these activities along the two semesters.
The educational activities referring to the years of studies at the partner universities can be subject to any possible variations.
In accordance with the program’s qualifying goals and the ministerial tables (field of study: Management), the program structure may be subject to variations decided by the Academic Bodies.

 

Last change 01/07/2019 11:05

2.4.3.
Track of the Fourth Year 2019-2020

Students who decide to attend the last year at Bocconi must enter 3 elective courses in their study plan, for a total of 18 credit points, upon selecting them in one of the 6 following tracks:

  1. Strategy and Entrepreneurship
  2. Technology and Operations Management
  3. Marketing
  4. Accounting and Finance
  5. Public Management and Policy
  6. Economics


As an alternative, it is possible to choose the free track, which allows students to choose the elective courses from among all elective courses on offer.


Before selecting the elective courses, students are recommended to view the course profiles, class timetable and the table of incompatible courses, specifying the courses which cannot be simultaneously included in the study plan as the program is fully or in part the same.

Students attending the last year at Bocconi and who select the Direted Internship as an alternative to the elective no.3, the Program Director can allow the final validation of the experience only after having checks that such experience is coherent with the selected track; if it is not coherent, the track will be automatically changed into free track.

Below please find the 6 tracks with the relating courses.

Last change 10/07/2019 16:41

2.4.3.1.
Strategy and Entrepreneurship

Students must choose 3 courses from among the following elective courses of 6 credit points
 

Code

Course title

 

Language of instruction

Semester

30213

STRATEGIC MANAGEMENT FOR SMALL AND MEDIUM ENTERPRISES

ENG

I

30221

MANAGEMENT OF FASHION COMPANIES

ENG

I

30388

ECONOMIA E MANAGEMENT DEI MEDIA

ITA

I

  30492

ENTREPRENEURSHIP AND NEW BUSINESS STARTUP

ENG

 II

30153

ORGANIZATION THEORY

ENG

II

30215

INTERNATIONAL BUSINESS AND MANAGEMENT

ENG

II

30276

FAMILY BUSINESS STRATEGIES

ENG

II

30297

MANAGING CREATIVITY

ENG

II

30529

ENTREPRENEURSHIP AND STRATEGIC INNOVATION IN THE FASHION INDUSTRY

ENG

II

30219

BUSINESS PLAN

ENG/ITA

II

30208

MANAGEMENT DELLE ISTITUZIONI CULTURALI E ARTISTICHE

ITA

II

30275

LE IMPRESE DELLA MODA: MODELLI DI BUSINESS E STRATEGIE DI SVILUPPO EMERGENTI

ITA

II

 

Last change 01/07/2019 12:06

2.4.3.2.
Technology and Operations Management

Students must choose 3 courses from among the following elective courses of 6 credit points:

Code

Course title

Language of instruction

Semester

30154

TECHNOLOGY AND INNOVATION MANAGEMENT

ENG

I

30211

LEAN MANAGEMENT

ENG

I

30222

NEW PRODUCT DEVELOPMENT AND OPEN INNOVATION

ENG

I

30262

LEADERSHIP SKILLS

ENG

I

30212

MANAGEMENT DEI SISTEMI INFORMATIVI

ITA

I

30206

INTRODUCTION TO MANAGEMENT CONSULTING

ENG

II

30209

MANAGEMENT OF COMPETITION AND INNOVATION IN HIGH-TECH

ENG

II

30516

THEORETICAL COMPUTER SCIENCE

ENG

I

30514

BIG DATA FOR BUSINESS ANALYTICS

ENG

II

30515

APPLIED STOCHASTIC PROCESSES

ENG

II

30517

PYTHON PROGRAMMING FOR ECONOMICS, MANAGEMENT AND FINANCE

ENG

II

30525

DIGITAL STRATEGY

ITA

II

30258

INNOVAZIONE E GLOBALIZZAZIONE

ITA

II

Last change 15/07/2019 11:52

2.4.3.3.
Marketing

Students must choose 3 courses from among the following elective courses of 6 credit points:

 

 

Code

Course title

Language of instruction

Semester

30228

MARKETING RESEARCH

ENG

I

30498

PRINCIPLES OF E-MARKETING AND E-COMMERCE

ENG

I-II

30439

GREEN MARKETING

ENG

II

 30230

PERSONAL SELLING

ENG

II

30226

MARKETING DISTRIBUTIVO

ITA

II

30225

MARKETING DELLE PICCOLE E MEDIE IMPRESE

ITA

II

30229

MARKETING E CITTADINO CLIENTE

ITA

II

30259

NEW PRODUCTS AND PRODUCT MANAGEMENT

ENG

II

30295

PSYCHOLOGY OF MARKETING

ENG

II

Last change 15/07/2019 15:26

2.4.3.4.
Accounting and Finance

Students must choose 3 courses from among the following elective courses of 6 credit points: 

 

 

Code

Course title

Language of instruction

Semester

30148

MANAGEMENT OF FINANCIAL INSTITUTIONS

ENG

I

30150

INTRODUCTION TO OPTIONS AND FUTURES

ENG

I

30173

CORPORATE BANKING

ENG

I

30178

INTERNATIONAL BANKING

ENG

I

30179

INTERNATIONAL PROJECT FINANCE

ENG

I

30180

EQUITY PORTFOLIO MANAGEMENT

ENG

I

30186

VENTURE AND DEVELOPMENT CAPITAL

ENG

I

30188

INTRODUCTORY FINANCIAL ECONOMETRICS

ENG

I

30257

CORPORATE VALUATION

ENG

I

30187

ALTERNATIVE INVESTMENTS

ENG

I

30488

APPLIED VALUATION ANALYSIS FOR MERGERS AND OTHER BUSINESS COMBINATIONS

ENG

I

30182

PIANIFICAZIONE FINANZIARIA E ANALISI DEGLI INVESTIMENTI

ITA

I

30161

REVISIONE AZIENDALE

ITA

II

30151

PRINCIPLES OF INTERNATIONAL FINANCE

ENG

II

30177

FINANCIAL MODELLING

ENG

II

30181

THE MICROSTRUCTURE OF FINANCIAL MARKETS

ENG

II

30184

RISK MANAGEMENT WITH DERIVATIVES

ENG

II

30292

INTERMEDIATE FINANCIAL ACCOUNTING

ENG

II

30055

FINANCIAL ECONOMICS

ENG

II

30526

FINANCIAL ANALYSIS AND PERFOMANCE MEASUREMENT

ENG

I

30511

FINTECH FOR BANKING AND FINANCIAL TRANSFORMATION

ENG

II

30518

INTRODUCTION TO BLOCKCHAIN

ENG

I

30174

ECONOMIA E GESTIONE DELLE ASSICURAZIONI VITA E DEI FONDI PENSIONE

ITA

II

30175

ELEMENTI DI MATEMATICA PER I MERCATI FINANZIARI

ITA

II

30185

BUSINESS VALUATION / VALUTAZIONE DELLE AZIENDE

ENG

/ITA

II

Last change 15/07/2019 15:32

2.4.3.5.
Public Management and Policy

Students must choose 3 courses from among the following elective courses of 6 credit points:

 

Code

Course title

Language of instruction

Semester

30193

MANAGEMENT OF INTERNATIONAL AND SUPRANATIONAL ORGANIZATIONS

ENG

I

30195

ECONOMICS (POVERTY, INEQUALITY AND INCOME DISTRIBUTION)

ENG

I

30264

PUBLIC FINANCE

ENG

I

30513 GEOPOLITICS ENG I

30194

ORGANIZZAZIONE E GESTIONE DEL PERSONALE NELLE AZIENDE PUBBLICHE

ITA

I

30196

INTERNATIONAL RELATIONS

ENG

II

30197

SOCIOLOGY

ENG

II

30203

INTERNATIONAL DEMOGRAPHY

ENG

II

30298

DIVERSITY MANAGEMENT AND POLICY

ENG

II

30445

SHARING ECONOMY AND SMART CITIES MANAGEMENT

ENG

II

30495

INNOVATION AND BIG DATA FOR THE PUBLIC SECTOR

ENG

II

30497

HEALTH AND SOCIETY

ENG

II

30496

MANAGEMENT OF PUBLIC UTILITIES

ENG

II

30198

STORIA DELL'IMPRESA ITALIANA

ITA

II

30199

L'ITALIA CONTEMPORANEA: ECONOMIA E SOCIETA' DAL 1945 AD OGGI

ITA

II

30493

ECONOMIA E POLITICA AMBIENTALE

ITA

I

Last change 01/07/2019 12:18

2.4.3.6.
Economics

Students must choose 3 courses from among the following elective courses of 6 credit points:

Code

Course title

Language of instruction

Semester

30147

THE ECONOMICS OF IMPERFECT LABOUR MARKETS

ENG

I

30159

MONETARY THEORY AND POLICY

ENG

I

30172

FINANCIAL MACROECONOMICS

ENG

I

30294

EVOLUTION OF ECONOMIC IDEAS

ENG

I

30284

EMPIRICAL METHODS FOR ECONOMICS (INTRODUCTION TO ECONOMETRICS)

ENG

I

30145

DEVELOPMENT ECONOMICS

ENG

II

 30166 TIME SERIES ECONOMETRICS  ENG  II

30283

MARKETS, ORGANIZATIONS AND INCENTIVES

ENG

II

30387

CLIMATE CHANGE ECONOMICS

ENG

II

30287

MACROECONOMICS AND THE WORLD ECONOMY

ENG

II

30313

ECONOMICS OF INSTITUTIONS AND CULTURE

ENG

II

30054

INTERNATIONAL AND MONETARY ECONOMICS

ENG

II

30443

INTERNATIONAL MACROECONOMICS

ENG

II

  30490 FISCAL MACROECONOMICS  ENG  II
  30510 MONETARY AND FISCAL POLICY: CURRENT CHALLENGES ENG I
Last change 01/07/2019 12:23

2.4.3.7.
Free track

Students must choose 3 elective courses from among all the courses included in the above lists of the tracks. In addition, students can select the following course which is not included in any tracks:
  • 30491 FISCALITÀ DELLE IMPRESE E DELLE SOCIETÀ taught in Italian second semester 6 credit points
Last change 22/03/2019 12:00