GUIDES TO THE UNIVERSITY

2010-2011 A.Y.

Bachelor of Science Programs (3-y)



2.3.9. Marketing [Marketing]

 

Code

Course title

English translation

Language of instruction

Semester

6286

Cliente e service management

Customer and service management

ITA

I

6176

Comunicazione di marketing

Marketing communication

ENG-ITA

I

6309

Gestione e organizzazione delle vendite

Personal selling

ENG

ITA

I

II

6296

Introduction to e-marketing and e-commerce

 

ENG

II

6215

Marketing delle piccole e medie imprese

Small business marketing

ITA

II

6196

Marketing distributivo

Retail marketing management

ITA

II

6303

Marketing e cittadino cliente

Marketing and citizen relationship management

ITA

II

6297

Marketing research

 

ENG

I e II

6194

Product management

 

ITA

ENG

I

II


Last change 06/07/2010 12:22




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