Course 2006-2007 a.y.
8295 - PRODUCTION SYSTEMS FOR ARTS AND MEDIA
GM-LS - MM-LS - OSI-LS - AFC-LS - CLAPI-LS - CLEFIN-LS - CLELI-LS - CLEACC-LS - DES-LS - CLEMIT-LS - CLG-LS
Department of Management and Technology
Course taught in English
Go to class group/s: 31
GM-LS (6 credits - II sem. - AI) - MM-LS (6 credits - II sem. - AI) - OSI-LS (6 credits - II sem. - AI) - AFC-LS (6 credits - II sem. - AI) - CLAPI-LS (6 credits - II sem. - AI) - CLEFIN-LS (6 credits - II sem. - AI) - CLELI-LS (6 credits - II sem. - AI) - CLEACC-LS (6 credits - II sem. - AI) - DES-LS (6 credits - II sem. - AI) - CLEMIT-LS (6 credits - II sem. - AI) - CLG-LS (6 credits - II sem. - AI)
Course Objectives
The laboratory's educational goals arise from the most recognized evidence and need of professional families operating within the gate keeping agencies and into the industrial system:
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Acquiring a deeper and more aware knowledge of cultural production systems: understanding contexts and markets, connections between the creative production dynamics and social, infrastructural, institutional, economic, technological, environmental and urban situations.
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Obtaining professional skills in both 'scouting' and developing new products, or rather in launching already-established products:
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Knowledge of specific processes -to gather and manage information, understanding, structuring and transferring new products and processes, integrating the institutional, social, managerial and cultural spheres.
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Launching, developing, diversifying and supporting (re-launching) products (relation between catalogue and innovation).
Course Content Summary
Cultural and artistic sectors are explored focusing on the following aspects:
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Product Innovation: talent search, identifying new products, new territories, new production and creative processes, new markets; understanding the conditions for their supports (e.g. the operation of incubations structures), the role of institutions, enterprises and infrastructures, characterization of training, skills and specific managerial crossroads.
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Diversified Use Models and Processes: translations and internalization, media translation (books, films, music, etc...), branding, licensing and intellectual property rights, investments and channel and awareness management, product life cycle support.
Detailed Description of Assessment Methods
Attending students
50% Written/oral examination on the course materials for attending students
50% Project in teams on different creative industries in Milan
Non Attending students
Oral exam
Textbooks
Attendine students
- Issue by the teachers, published by EGEA
Non attending students
- R. Florida, (2002), The rise of creative class, Basic Books, NY
Last change 12/05/2006 00:00