8110 - IMPRENDITORIALITA' E BUSINESS PLANNING / ENTREPRENEURSHIP AND BUSINESS PLANNING

Il corso si basa sulla costruzioine in team di un business plan  realistico e sulla sua efficace presentazione. Il principale obiettivo del corso consiste nello stimolare negli studenti la capacita' di comprendere e di gestire le principali problematiche inerenti l'avvio e il successivo sviluppo di una nuova impresa, con un approccio orientato alla pratica. Le attivita' sono dunque volte in primo luogo a creare nei partecipanti una forte tensione verso l'imprenditorialita', verificando e sviluppando le capacita' imprenditoriali di ciascuno e fornendo gli elementi cognitivi necessari a svolgere al meglio l'attivita' imprenditoriale. Vengono poi affrontati i temi dell'individuazione di opportunita' imprenditoriali promettenti, delle analisi necessarie a costruire un business plan efficace, della criticita' delle strategie di ingresso e del controllo economico-finanziario per la sopravvivenza e la crescita dell'iniziativa imprenditoriale. Il corso prevede anche un lavoro di gruppo volto alla costruzione di un business plan e alla sua efficace presentazione.

• Creazione di un orientamento all'imprenditorialita' e autovalutazione delle proprie attitudini imprenditoriali.
• L'identificazione e la valutazione di opportunita' imprenditoriali.
• La struttura e i contenuti del business plan.
• Analisi di mercato e segmentazione; analisi di prodotto; analisi competitiva.
• La scelta dei tempi e delle modalita' di ingresso nel nuovo business.
• Il finanziamento delle nuove iniziative imprenditoriali e il rapporto con gli investitori.
• Lo sviluppo di capacita' di negoziazione e di lavoro di gruppo.
• La gestione della crescita e l'appropriazione del valore creato.
• Comunicare e presentare il business plan in modo efficace.
• La valutazione delle nuove iniziative imprenditoriali e del business plan.

Esame scritto o orale  basato su domande aperte di tipo concettuale relative ai libri di testo

Per i frequentanti

• Entrepreneurship and Business Planning. Required Readings, Milano, EGEA, 2006.

Per i non frequentanti

• C. Salvato, Le opportunità imprenditoriali. Milano, Guerini,  2003
• C. Brugnoli, Pensiero sistemico e decisioni strategiche, Milano, EGEA, 2002 
• C. Brugnoli, La nuova impresa innovativa, Torino, Giappichelli, 2003

The aim of this course is to stimulate student's ability in understanding and managing the main issues inherent in starting and developing a new business, with a strong orientation towards practice. Course activities are aimed at developing a strong commitment towards entrepreneurship, assessing and developing student's entrepreneurial capacities, and the cognitive elements which are necessary in order to effectively carry out an entrepreneurial activity. The course deals with the recognition of promising entrepreneurial opportunities, with the analyses which are necessary in order to develop an effective business plan, with the relevance of entry strategies and of financial controls in order to foster a new venture's survival and prosperity. The course also includes the formation and ongoing work of a venture team that develops a comprehensive business development plan.

• Creating an entrepreneurial mindset and self-evaluation of entrepreneurial attitudes.
• Opportunity identification and evaluation.
• Business development plan: structure and content.
• Market analysis and segmentation. Product analysis. Competitive analysis.
• Timing and mode of entry.
• Financing new ventures and relationships with investors.
• Developing negotiation skills and teamwork attitudes.
• Managing growth and harvesting.
• Communicating and presenting the business plan effectively.
• Crafting and assessing business and revenue models.

Attending students

• Evaluation of group-project contents and presentation: 40%
• Evaluation of individual contribution to group-project: 40%
• Individual class participation: 20%

Non-attending students
Written exam.

Attending students

• Entrepreneurship and Business Planning. Required Readings, Milano, EGEA, 2006.

Non-attending students

• R.G. McGRATH, I.C. MacMILLAN, The Entrepreneurial Mindset, Cambridge MA., Harvard University Press, 2000.
• A. SHANE SCOTT, Finding Fertile Ground,  Pearson Education/Wharton School Publishing, 2005.
• Entrepreneur's Toolkit: Tools and Techniques to Launch and Grow Your New Business, Harvard Business School Press, 2004.

This course is based on a teamwork aimed at developing and effectively presenting a realistic business plan.
The aim of this course is to stimulate student's ability in understanding and managing the main issues inherent in starting and developing a new business, with a strong orientation towards practice. Course activities are aimed at developing a strong commitment towards entrepreneurship, assessing and developing student's entrepreneurial capacities, and the cognitive elements which are necessary in order to effectively carry out an entrepreneurial activity. The course deals with the recognition of promising entrepreneurial opportunities, with the analyses which are necessary in order to develop an effective business plan, with the relevance of entry strategies and of financial controls in order to foster a new venture's survival and prosperity. The course also includes the formation and ongoing work of a venture team that develops a comprehensive business development plan.

• Creating an entrepreneurial mindset and self-evaluation of entrepreneurial attitudes.
• Opportunity identification and evaluation.
• Business development plan: structure and content.
• Market analysis and segmentation. Product analysis. Competitive analysis.
• Timing and mode of entry.
• Financing new ventures and relationships with investors.
• Developing negotiation skills and teamwork attitudes.
• Managing growth and harvesting.
• Communicating and presenting the business plan effectively.
• Crafting and assessing business and revenue models.

Esame scritto o orale  basato su domande aperte di tipo concettuale relative ai libri di testo

Per i frequentanti

• Entrepreneurship and Business Planning. Required Readings, Milano, EGEA, 2006.

Per i non frequentanti

• C. Salvato, Le opportunità imprenditoriali. Milano, Guerini,  2003
• C. Brugnoli, Pensiero sistemico e decisioni strategiche, Milano, EGEA, 2002 
• C. Brugnoli, La nuova impresa innovativa, Torino, Giappichelli, 2003