8008 - COMPETITIVE ANALYSIS (COMPETITIVE INTELLIGENCE E REGOLAMENTAZIONE CONCORRENZA) / COMPETITIVE ANALYSIS (COMPETITIVE INTELLIGENCE AND REGULATION)

Il corso intende fornire gli strumenti concettuali e operativi necessari al monitoraggio e alla previsione dei comportamenti della concorrenza. L'obiettivo e' quello di costituire adeguati riferimenti per le scelte strategiche e operative delle imprese sui diversi mercati e settori, nonché di focalizzare una via di apprendimento sistematico per l'impresa, attraverso l'organizzazione delle attivita' di intelligence sui concorrenti.

Il programma è composto di due parti principali come di seguito illustrate:

• Contenuti dellanalisi strategica e dellintelligence sui concorrenti:
• La struttura dellofferta e la rivalità: il posizionamento entro il settore
• Dotazione di risorse e competenze delle imprese: vincoli e opportunità competitive
• Innovazione e sviluppo di capacità dinamiche
• Esercitazioni settoriali di competitive analysis:
• Analisi di specifici settori industriali e intelligence sui rispettivi competitor

Studenti frequentanti

• Lavori di gruppo e partecipazione ai lavori in classe (40%)
• Esame scritto finale (60%)

Studenti non frequentanti

• Esame orale

Per i frequentanti

• M.R. GRANT, L'analisi strategica per le decisioni aziendali, Il Mulino, 1999.
• Letture distribuite dai docenti durante il corso.

Per i non frequentanti

• M.R. GRANT, L'analisi strategica per le decisioni aziendali, Il Mulino, 1999.
• F. GOLFETTO, Impresa e concorrenza nella nuova economia, EGEA, 2000.

The aim of this course is to provide participants with tools and practical applications for monitoring and forecasting competitors’ actions. The objective is to supply a solid background for strategic choices and to introduce a path of systematic learning through the organization of the competitive intelligence.   

The course is articulated into two main parts:   

• Strategic analysis and competitive intelligence: this part presents a set of conceptual approaches and operational tools for the analysis of competition and of single competitors. The objectives of competitive intelligence are defined according to the principal sources of firms’ performance, as described by managerial literature: industrial structures, firm’s competencies, innovation.  
• Industrial analysis: During this part of the course, participants, organised in teams, are asked to conduct industrial analyses and competitors intelligence on different sectors.  

Pedagocically, the course uses lectures in which tools are introducted, discussions of cases and field projects, in which these tools are applied, both of which require an active involvement by the participants. (Student participation is a formal element in the performance evaluation.)

Strategic analysis and competitive intelligence: the sources of firms’ performance and competitive advantage   

• Industrial structures and competition, including mixed forms of competition and collaboration  
• Resources and competences endowments  
• Innovation and dynamic capabilities  
• Objectives and levels for competitive intelligence  

Filed projects on Competitive intelligence   

• Industrial analysis of specific sectors and competitors

Attending students
The course grade is based on:

• written exam
• group work and presentation on case vignette.