Logo Bocconi

CRISTINA MOTTIRONI

CRISTINA MOTTIRONI
Lecturer
Department of Policy Analysis and Public Management

Courses a.y. 2017/2018

11229 CULTURE AND TOURISM
11337 ECONOMIA DEL TURISMO [ECONOMICS AND TOURISM]
11344 SVILUPPO E GESTIONE DEL TERRITORIO
20487 TOURISM CULTURE AND TERRITORIAL MARKETING
20518 CITIES, CULTURAL TOURISM AND URBAN LIFE
30384 TOURISM, LOCAL IDENTITY AND DESTINATION MANAGEMENT

Courses previous a.y.


Biographical note

Degree in Philosophy from Università Cattolica (Milano). MA in Economics and Tourism from Università Bocconi. PhD in Hospitality and Tourism Management from University of Surrey (UK).


Academic CV

Lecturer within the Department of Policy Analysis and Public Management.

Director of the Master in Economics and Tourism (MET) Bocconi.

She also cooperates with the SDA Bocconi School of Management and is research fellow within the ISLA and ASK research centers.

Visiting Research Scholar at the School of Tourism and Hospitality Management, Temple University (Philadelphia) and at various Italian Universities.

Member of the TEFI network (Tourism Education Future Inititive) and of IFITT (International Federation of Information Technology for Travel & Tourism).

Member of the Permanent Working Group on sustainable Tourism of the Convention of the Alps as a delegate of the Italian Ministry of the Environment.

Member of the Board of Directors of the 'Centro Internazionale d’arte e cultura di Palazzo Te' (Mantova).

Group member and coordinator of several research projects on tourism issues for governments, chambers of commerce, tourism boards, and trade associations

 

 

 


Research areas

Tourism economics; Destination management and marketing; Issues related to the development and competitiveness of tourism destinations.


Selected publications

Antonioli, M., Mottironi, C. (2016), Turismo, Collana Pixel, Milano: EGEA. Antonioli, M., Mottironi, C., & Baggio, R. (2014). Shopping as an urban tourism determinant: technological tools for its promotion. In R. Garibaldi (Ed.), Il Turismo Culturale Europeo. Città Ri-Visitate (pp. 208-217). Milano: FrancoAngeli. Antonioli, M., Mottironi, C. (2013). Planning and management of European rural territories. Chapter in Costa, C., Panyik. E., & Buhalis, D. (Eds) ‘European Tourism Planning and Organisation Systems Vol.I. NewPerspectivesand Emerging Issues’. Channel view publications, Bristol: UK (in press); Mottironi, C., Antonioli, M. (2012). Toursit destination competitiveness: the role of cooperation. Rivista Italiana di Economia, Demografia e Statistica, LXVI (2), p.156-167; Antonioli, M., Mottironi, C. (2012). Turismo e territorio: la competitività delle destinazioni turistiche. In:Borghini S., et al. (Eds). Prodotto, consumatore e politiche di mercato quarant'anni dopo. p. 451-466,EGEA; Sartori, A., Mottironi, C., Antonioli, M. (2012). Internal stakeholder-based brand equity for tourism destination marketing: an empirical study. Journal of Vacation Marketing, 18(4), p. 327-340; Baggio, R., Mottironi, C. (2012). A regional review on Italy. Goodfellows Publishers, p. 2-25; Baggio, R., Mottironi, C., Antonioli, M. (2011). Technological aspects of public tourism communication in Italy.Journal of Hospitality and Tourism Technology. 2(2), pp.105 – 119; Baggio, R., Mottironi, C., Antonioli, M. (2011). Turismo e comunicazione istituzionale online in Italia. Turistica. 1; Mottironi, C. (2006). Capitolo 3: Il concetto di percorso in chiave turistica: caratterizzazioni e parametri di funzionalità e Capitolo 4: Obiettivi e Benefici attesi dalla realizzazione di un percorso per la mobilità non motorizzata. In Busi, R. e Pezzagno, M. (a cura di) Mobilità dolce e Turismo Sostenibile. Un approccio interdisciplinare (pp. 215-238). Gangemi Editore, Roma; Antonioli, M., Mottironi, C., Viganò, G. (2004). Osservatorio internazionale sul turismo enogastronomico 2004. Franco Angeli, Milano.; Mottironi, C. (2004). “La domanda di turismo enogastronomico” e “Le Strade del Vino e dei Sapori” in Antonioli, M., Viganò, G. “Turisti per gusto. Enogastronomia, Territorio e Sostenibilità”, pp. 91-138, De Agostini, Novara, 2004.