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ALESSANDRO ARBORE

Alessandro Arbore
Associate Professor SDA
Department of Marketing
 

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Courses a.y. 2017/2018

10445 GOING TO THE MARKET
10583 TELECOM CASE- BUSINESS CASE
10632 TUTORIAL MKTG - PART 3
10781 BASIC MARKET STRATEGY
10862 FF - MARKETING MANAGEMENT
10900 DL - MARKETING MANAGEMENT
10928 ANALISI E COSTRUZIONE DEL VALORE
10969 MARKETING FOR GROWTH
11006 FF - STRATEGIC MARKETING
11007 DL - STRATEGIC MARKETING
11295 SERVICE AND VALUE
11490 CONCENTRATION IMPRENDITORIALITA'
11555 MARKETING - PREPARATORY COURSE
20206 STRATEGIC MARKETING AND MARKETING PLAN - MODULE 2
20216 MARKETING MANAGEMENT - ADVANCED

Courses previous a.y.


Biographical note

Born March 26th, 1972. Degree in Business Admistration from Università Bocconi. Major in Marketing (1996). Master in Telecommunications from the George Washington University, Washington DC (2000). PhD in Public Policy from the George Washington University (2002). Visiting Scholar at the Wharton Business School, University of Pennsylvania (2007-2008)


Academic CV

SDA Associate Professor in Management Practice. Director of the Executive Master in Marketing and Sales (EMMS). Teaching faculty of the Marketing Department. Research activity at CERMES.


Research areas

Strategic marketing and value management; customers' adoption of new technologies; competitive dynamics in the telecommunications industry.


Selected publications

- "Competitive Strategies. Managing the Present, Imagining the Future”, Palgrave Macmillan, 2013 (con E. Valdani).

- “Loyalty Program Structure and Consumers’ Perceptions of Status: Feeling Special in a Grocery Store?” (con. Z. Estes), Journal of Retailing and Consumer Services, 2013.

- “Rejuvenating Importance-Performance Analysis” (con B. Busacca), Journal of Service Management, volume 22, nr. 3, pp. 409-430, 2011.

- "The impact of trial on technology adoption: the case of mobile TV” (con I. Soscia e C. Hofacker). Journal of Research in Interactive Marketing, Vol. 5, Issue 2/3, pp.226 – 238, 2011.

- Loyalty Building, Relational Trade Offs and Key Service Employees: the Case of Radio DJ's (w/ P. Guenzi & A. Ordanini), Journal of Service Management, volume 20, number 3, 2009.

- Customer satisfaction and dissatisfaction in retail banking: Exploring the asymmetric impact of attribute performances (w/ B. Busacca). Journal of Retailing and Consumer Services, Vol. 16, Issue 4, 2009.

- Strategies of Imitation: An Insight (w/ E. Valdani), Problems and Perspectives in Management, n. 4, 2007.

- Technology-Supported Education: Old Questions For New Strategies (w/ M. Addis & F. Zerbini), Innovative Marketing, n. 3, 2006.

- Broadband Divide Among SMEs: The Role of Size, Location and Outsourcing Strategies (W A. Ordanini), International Small Business Journal, Volume 24 Issue 1, 2005.

- Environmental Drivers of E-Business Strategies among SMEs. In: Handbook of Research on Global Diffusion of Broadband Data Transmission, edited by Y. K. Dwivedi, Information Science Reference: Hershy, NY, 2008.

- External Pressures for Adoption of ICT Services among SMEs (w/ A. Ordanini). In: Handbook of Research on Global Diffusion of Broadband Data Transmission, edited by Y. K. Dwivedi, Information Science Reference: Hershy, NY, 2008.

- Universal Internet Access Under an Ethical Lens, in Encyclopedia of Information Ethics and Security, edited by M. Quigley, IGI Publishing, 2007.

- External Pressures for E-business Inclusion and E-business Involvement among SMEs: an Empirical Study (w/ A. Ordanini). In Current Issues in E-Business Research, 2005, Rotterdam: DocVision.

- Local Loop Unbundling: Critical Issues. In Encyclopedia of Multimedia Technology and Networking, Idea Group Publishing, 2005.

- "Strategie competitive. Giochi di movimento, imitazione e posizione", w/ Enrico Valdani. Egea, 2008.

- "Il mercato family per la banda larga: i driver e gli ostacoli all’adozione". Egea, 2007.

- Ch. 2, 3 & 7 in "ICT e piccole e medie imprese: un’analisi dei processi di adozione e di implementazione". Egea, 2005.