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PAOLA CILLO

PAOLA CILLO
Associate Professor
Department of Management and Technology

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Courses a.y. 2018/2019

10121 MARKETING CREATIVITY & NEW PRODUCT DEVELOPMENT
10841 IDEATING & LAUNCHING NEW PRODUCTS
11011 FF - MARKETING CREATIVITY AND INNOVATION
11012 DL - MARKETING CREATIVITY AND INNOVATION
11460 IDEATING AND LAUNCHING INNOVATION
11466 LUXURY BRAND CAPSTONE
11558 VALUE CREATION IN LUXURY MARKETS
11726 MARKETING ANALYTICS
20593 INNOVATION AND MARKETING ANALYTICS
30014 GESTIONE DELLA TECNOLOGIA, DELL'INNOVAZIONE E DELLE OPERATIONS [TECHNOLOGY AND OPERATIONS]
40172 TECHNOLOGY AND INNOVATION MANAGEMENT

Courses previous a.y.


Biographical note

Degree in Business Administration, Università Bocconi (1996). PhD in Business Administration and Management, Università Bocconi (2001).


Academic CV

Associate Professor of Management.  Research Associate at the Gucci Research Lab (2017-present). Responsible for the Concentration in Luxury Business Management of the Full Time MBA SDA Bocconi School of Management (2016-present).

Visiting Scholar at the Wharton School - University of Pennsylvania, Philadelphia, USA (2000); Visiting Professor at the Tuck School of Business at Dartmouth (2008) and at the University of Innsbruck (2006), and Visiting Assistant Professor at the Carlson School of Management, U. of Minnesota (2005). She is Senior Professor at SDA Bocconi School of Management.
Director of the Master of Science Program in Economics and Management of Innovation and Technology (EMIT) (01/06/2011-31/08/2016).


Research areas

Product and Market Innovation; Creativity; Dynamics of Innovation in symbol intensive industries; Innovation Analytics; Marketing-Finance Interface.


Selected publications

Cillo P., Griffith D. A., Rubera G. (Forthcoming), "The New Product Portfolio Innovativeness-Stock Returns Relationship: The Role of Large Individual Investors' Culture, Journal of Marketing.

Scopelliti I., Cillo P., Busacca B., Mazursky D., 2014. “How Do Financial Constraints Affect Creativity?”, Journal of Product Innovation Management, Vol. 31 (5): 880-893: Lead article in the issue.

Cillo P., De Luca L., Troilo G., 2010. “Market Information Approaches, Product Innovativeness, and Firm Performance. An Empirical Study in the Fashion Industry”, Research Policy, Vol. 39: 1242-1252.

Cillo P., Verona G., 2008. “Search Style in Style Searching: Learning Exploration Strategies from Fashion Firms”, Long Range Planning, 41: 650-671.

Cappetta R., Cillo P., Ponti A., 2006. “Convergent Designs in Fine Fashion. An Evolutionary Model for Stylistic Innovation”, Research Policy, November, Vol. 35: 1276-1290.

Cillo P., 2005. “Fostering Market Knowledge Use in Innovation. The Role of Internal Brokers”, European Management Journal, 23(4): 404-412.