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ARIANNA BRIOSCHI

ARIANNA BRIOSCHI
Lecturer
Department of Marketing

Courses a.y. 2017/2018

10787 ADVERTISING & MEDIA PLANNING
20311 MARKETING INTERNAZIONALE / INTERNATIONAL MARKETING
20314 SEMIOTICA APPLICATA AL MARKETING [MARKETING APPLIED SEMIOTICS]
30015 MARKETING
30223 COMUNICAZIONE DI MARKETING / MARKETING COMMUNICATION

Courses previous a.y.


Biographical note

Born in Milan. Degree in Business Administration from Università Bocconi with a specialization in Marketing (1995). PhD in Business Administration and Management from Università Bocconi (2000).


Academic CV

Bocconi Lecturer. She was a visiting scholar at the London Business School. She teaches in the Marketing Department of SDA Bocconi.


Research areas

Marketing communications. Semiotics applied to marketing. Application areas: the fashion and luxury items sector.


Selected publications

  • A.Brioschi; A.Uslenghi (2015) “WHITE SPACE: idee non convenzionali sulla comunicazione”, Egea
  • A.Brioschi, V.Fornari (2011) “Product Management” in E.Valdani (a cura di) “Marketing Management”, Egea 
  • A.Brioschi; A.Uslenghi (2009) “White Space: le nuove opportunità della comunicazione non convenzionale”, Egea
  • A.Brioschi; A.Uslenghi (2009) “Marketing non convenzionale”, in “Marketing e Fiducia” (a cura di S.Castaldo), Il Mulino
  • A.Brioschi (2005 ) “Is luxury selling Dreams? The Role of Advertisement in Shaping Luxury Brands’ Meaning”, in J.E. Schroeder, M. Salzer-Mörling (eds.) “Brand Culture”, Routledge